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Honeycomb Strategy achieves B Corp certification in Australia to lead by example

25 November 2024

Australian-owned, specialist research agency Honeycomb Strategy today announced that it has achieved B Corp Certification following a rigorous two year vetting process.

VoC Unveiled: Expert Perspectives

25 November 2024

The first article in the Voice of the Customer (VoC) series, with Rachael Coulthard, where she engages industry experts in discussions about the foundational principles of VoC.

Universal Design in Market and Social Research

20 November 2024

The importance of incorporating Universal Design principles into market and social research to ensure inclusive participation, improve insights, and address inequalities by making research accessible to diverse communities.

Member Spotlight: How building a solid research foundation has enabled Rachael Coulthard to deliver a clear customer voice on the client-side.

20 November 2024

Studying and then working in Tourism in Western Australia sounds like a pretty good graduate role, right? But what if there’s more to discover? This is where Rachael Coulthard found herself early in her career, working with and living in beautiful surroundings. With a plan to return to the East Coast she was encouraged to move agency side to truly embed her research skills and open up greater opportunities for her future. Fast forward sixteen years, and a lot of hard work on both the agency and client side, Rachael is now a QPR and leading the research and insights function for Great Southern Bank and living her ambition in a role that speaks to her passion, values and skills. We spent some time with Rachael, also a member of our Luminate EAG and guest editor of our Voice of the Customer series, to better understand what makes her tick and the learnings and advice she has on succeeding in your career ambitions.

PureSpectrum Expands APAC Senior Sales Team with Strategic New Hires

15 November 2024

With these strategic new hires, PureSpectrum strengthens its commitment to delivering innovative market research solutions and expanding its presence across the APAC region.

Brand Tracking: Making Your Investment Count, Big or Small

14 November 2024

The success of brand tracking programs lies not in their complexity or cost but in delivering actionable insights that align with the organisation’s needs and evolving goals.