Exploring the value of synthetic data as a tool for augmentation

22 May 2025

Synthetic data can enhance market research, but it should support—not replace—genuine human insights and engagement.

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HumanListening unveils new Qualitative AI analytics tools

20 May 2025

These updates focus on the expanding use of short form qualitative analysis that is gaining rapid traction globally.

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L&E Research and Adrich.io Partner to Elevate Consumer Insights with Real-Time Behavioral Data

20 May 2025

This collaboration will deliver deeper, data-driven intelligence for brands in the consumer-packaged goods (CPG) industry.

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5D ramps up AI innovation

20 May 2025

New division empowers brands to turn data into decisive action

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Why the Research Society Members Need AI Guidelines and the Issues They Need to Address

19 May 2025

This article outlines the formation and early work of a cross-industry committee convened by TRS to develop AI guidelines for the research sector in response to growing adoption and industry-wide interest.

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Vale Dr. Max Sutherland

06 May 2025

The research world has lost one of its pioneers with the death of Dr. Max Sutherland.

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Fundamentals of Qualitative Research - June 2025

12 June 2025

This course provides an introduction to Qualitative Research

Masterclass 2025 - Creating Compelling Insight Stories

18 June 2025

Find out how to leverage effective data storytelling to increase stakeholder cut through and engagement with insights.

Fundamentals of Quantitative Research - June 2025

19 June 2025

This course provides an introduction to Quantitative Research

Using ChatGPT with Qualitative Research (June 2025)

24 June 2025

Learn how to use ChatGPT to boost your qualitative research options

Using Copilot for Qualitative Research and Insights

15 July 2025

Microsoft Copilot is transforming qualitative research. From designing discussion guides to analysing qualitative data using frameworks like thematic and discourse analysis, Copilot acts as a powerful AI-driven assistant throughout the research process.

Understanding Synthetic Data: Methods, Tools, and Best Practices

30 July 2025

In this 90-minute online course, Ray Poynter, a globally recognized expert in the market research industry provides an in-depth exploration of synthetic data, covering its generation, applications, and ethical considerations.