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Singularity or Similarity? Why a More Flexible Approach May Build a Stronger Brand

29 July 2025

The article argues that brands should prioritise flexible, emotionally resonant strategies over rigid singularity to better connect with diverse consumers across different markets.

From Words to Emojis: Which Response Format Best Captures Public Opinion?

23 July 2025

This article examines the advantages and drawbacks of different survey response scales, including numeric, word-labelled, emoji, and number-word formats.

Pureprofile introduces Conversational AI for more engaging surveys with richer responses at scale

16 July 2025

Conversational AI offers a chat-style interface with multilingual capabilities to capture thoughtful, detailed, open-ended responses that can be transformed...

Nature expands national team with new capability hires

16 July 2025

Nature’s Founder and Managing Partner, Chris Crook, said “These appointments reflect the enormous momentum we have as a business and the overwhelmingly positive response...

Wallis Social Research launched Appendix W, a podcast that dives deep into the science of society

16 July 2025

With seven episodes now published, the series is establishing itself as a go-to listen for those working with data, policy, and social insight.

About the Independent Researchers Group

16 July 2025

The Independent Researchers Group represents market and social research members of The Research Society who are self-employed consultants or who work as employees or partners in small alliances of no more than three researchers and two support staff.

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Understanding Synthetic Data: Methods, Tools, and Best Practices

30 July 2025

In this new online course, Ray Poynter, a globally recognized expert in the market research industry provides an in-depth exploration of synthetic data, covering its generation, applications, and ethical considerations.

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