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From Words to Emojis: Which Response Format Best Captures Public Opinion?

23 July 2025

This article examines the advantages and drawbacks of different survey response scales, including numeric, word-labelled, emoji, and number-word formats.

Anti-Discrimination NSW (ADNSW) inclusive recruitment research

22 July 2025

The Insight Centre and Anti-Discrimination NSW showcased their study at the Research Society's Research Awards in 2024, and were contenders in the Public Policy/Social Impact category. This case study aims to share effective research practices with the industry.

Iris Ethics Opens Australia’s First HREC for Market and Social Researchers

16 July 2025

This marks a significant change in the way ethical approvals are undertaken in Australia, with Iris Ethics being the first privately operated...

About the Independent Researchers Group

16 July 2025

The Independent Researchers Group represents market and social research members of The Research Society who are self-employed consultants or who work as employees or partners in small alliances of no more than three researchers and two support staff.

Nature expands national team with new capability hires

16 July 2025

Nature’s Founder and Managing Partner, Chris Crook, said “These appointments reflect the enormous momentum we have as a business and the overwhelmingly positive response...

69% of Australians 60 years and older believe they are ignored or undervalued by brands

16 July 2025

A new global study by marketing insights consultancy, Human8, reveals a powerful message from the world’s fastest-growing demographic: the Silver Generation (aged 60+).

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Understanding Synthetic Data: Methods, Tools, and Best Practices

30 July 2025

In this new online course, Ray Poynter, a globally recognized expert in the market research industry provides an in-depth exploration of synthetic data, covering its generation, applications, and ethical considerations.

More Info Register Now