Information for the General Public

What would you like to do?

Check the bona fides of research companies

Those companies listed in the AMSRS Research Directory have the benefit of third party confirmation that their activities are genuine research. Members of the public who have any comments or concerns about a market research enquiry they've received are encouraged to check whether a research company that has contacted you is listed in the Research Company Directory. We can also provide you with advice on how the market research industry safeguards the privacy of your personal information. If you need to contact us feel free to email us on

Would you like to participate in a focus group?

We are the Society that represents market and social research professionals, delivering education programs and information to researchers in Australia. We do not conduct research.

Please contact research companies directly if you would like to be involved in focus group research.

Follow this link to our Directory of Market Research Suppliers, which you can search by region and research type. Search for "group/in depth recruitment" and you'll find information about companies in your area that might be interested in taking your name down for focus group participation.

Please note that industry standards require that people participate on a six monthly basis at most and that the payment made is for reimbursement of expenses and a small incentive payment only. For security reasons you may be required to provide photo ID (or two other forms of ID, eg Medicare Card, ATM Card, Credit Card etc) in order to participate in the discussion group.

The two peak bodies for Australia's market and social research industry, the Australian Market and Social Research Society (AMSRS) and the Association of Market and Social Research Organisations (AMSRO), have developed a public awareness campaign called, Your Views Count.

Your Views Count

Supported by a best practice toolkit for telephone interviewing, LIST, the two pronged campaign is designed to support both the general public and the research industry in making sure that the public is fully informed about the importance of participating in research, and is able to differentiate between genuine research and telemarketing.

AMSRS and AMSRO have created a web site which is part of the Research Industry Council of Australia (RICA) website Your Views Count to help spread the message of the campaign. People can download a leaflet called "A consumer's guide to identifying legitimate research" which advises how to identify legitimate research, answers frequently asked questions and provides examples of how public opinion, through research, has shaped government and social policy making. It also explains how Surveyline can assist the public to check that the company calling them is undertaking genuine research.

The web site has been tailored for the needs of different users and includes specific sections for researchers and clients, in addition to information for members of the general public. For example, there is a very detailed explanation of the LIST guidelines for researchers and a shorter version of the LIST guidelines for research buyers.

to download Frequently Asked Questions and suggested responses for Market and Social research.

Do not Call Register

The telecommunications regulator (ACMA) introduced a Do Not Call register for telemarketers on 31 May 2007.
Market research is not subject to the Do Not Call register. However from May 31, 2007 ACMA introduced new Calling Standards governing the hours in which both telemarketers and market reserachers can call. These hours differ slightly.

Under the standard, telemarketers must not make or attempt to make a call on:

  • Saturday before 9am or after 5pm
  • Sundays or national public holidays
  • Weekdays before 9am or after 8pm

Under the standard, researchers must not make or attempt to make a call on:

  • Saturdays and Sundays before 9am or after 5pm
  • Weekdays before 9am or after 8.30pm

For further information regarding the Do Not Call register to go to the Do Not Call website.