BVA BDRC Back to Search Results

Company Details

Established 1998

Level 25, 300 Barangaroo Avenue
Sydney NSW, 2000 Australia

Phone: 02 9267 6444
Website: www.bva-bdrc.com
Contact: Georgina Woodley
Email: strategy@bdrc.com.au

Membership & Certifications

General Information

BVA BDRC (formerly BDRC Australia) joined the BVA Group in May 2018, and is now the 10th largest market research company globally.  Our clients benefit from the servicing focus of a boutique, with access to a global network spanning UK, France, Germany, Italy, USA, China, Singapore, Indonesia and South Africa. We cover the Australian and New Zealand markets.

We offer a senior "hands on" team with in excess of 20 years' experience in market research and management consulting offering pragmatic solutions to complex business problems.

We specialise in four key areas: 

  1. Innovation
  2. NPS Benchmarking service experiences
  3. Unconscious needs and motivations
  4. Financial modelling and forecasting

We provide a deep understanding of consumer behaviour combining human sciences (neuropsychology) and data sciences. BVA has been recognised as one of the most innovative market research and consulting firms in its sector.

Our research design is customised to meet each challenge at hand.  We offer seamless qualitative and quantitative delivery, where relevant accessing our global network for the latest thought leadership and resources.

Friendly, collaborative and curious, we are passionate about delivering the best quality work to help our clients move forward with confidence.

Research Society Members Georgina Woodley QPR, Richard Stevenson

Key Personnel

Georgina Woodley, Managing Director

Over 20 years in research and management consulting, working both agency and client side. Georgina has a natural curiosity for what makes brands tick, combined with substantial commercial expertise and practical experience in balancing insights with business considerations.

Her focus in recent years has been in innovation and a greater focus on behavioural economics.

Richard Stevenson, Commercial Director

Richard’s experience includes understanding market structures (segmentation and U&As), innovation (demand forecasting, pricing, pack and claims testing), brand equity, positioning and tracking as well as comms development and evaluation (qual and quant).

In recent years he has focussed on service performance benchmarking in the services sector and runs large scale multi-client surveys across Australia and New Zealand.

Other Key Personnel

Crispian Tarrant, CEO BVA BDRC

Research Fields:
  • Advertising
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Tourism & hospitality
  • Retail (excluding food & drink)
  • Telecommunications
  • FMCG
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Business to business research
  • Market segmentation
  • Choice modelling
  • Consultancy
  • Continuous tracking
  • Corporate image / Corporate reputation
  • Customer satisfaction & loyalty studies
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Product testing/new product development
  • Program evaluation
  • Face to face interviewing
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Syndicated studies

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