D & M Research Back to Search Results

Company Details

Established 1994

Newtown Business Centre, Suite 104 1 Erskineville Road
Newtown NSW, 2042 Australia

Phone: 02 9565 2655
Fax: 9565 2787
Website: www.dandmresearch.com.au
Contact: Derek Jones
Email: query@dandmresearch.com.au

Membership & Certifications

General Information

D&M Research is a Sydney based full service boutique agency established in 1994. We wholeheartedly believe that our reason for being is to help clients make better decisions through evidence based research.

Our style is grounded in being the boutique agency winning big agency work and in this respect we see ourselves as ‘Boutique and Unique’.  We offer high levels of personalised service with hands on seniors as your thought partners, coupled with the capacity to deliver a full service offer from brief to debrief including strategic implications.

We take a highly consultative approach to all projects spending the time to understand the business problem and the decisions that need to be made before any research is undertaken. Research is then designed to ensure that evidence can be provided to increase the odds in favour of better business decisions.

D&M is a highly awarded agency not only by industry but as a business in general. Quality is assured by having the highest possible accreditations including; QPR, The AMSRO Trust Mark, and ISO20252.

Fuelling our offering is a mix of customised research solutions, a proven record in tracking, unique and creative proprietary solutions, along with a senior multi-disciplinary team. Testament to the quality of our research offering is the many working partnership we have with clients that span a decade or more.

Our particular strengths include brand health, driver analysis, brand image, positioning,advertising testing and tracking and segmentation.

Specialist areas include:

  • Advertising testing & tracking
  • Attitudinal research
  • Communication campaign evaluation
  • Labelling & packaging research
  • Monitors and tracking studies 
  • New product development 
  • Population penetration and incidence surveys
  • Pricing studies
  • Public opinion surveys
  • Segmentation studies
  • Usage & attitude studies

Methods include: On-line (Qualitative, Quantitative, & Communities), Telephone, Central location, Door to door, Intercept, Mail, In-depth and Focus groups delivered via our in-house researchers & analysts, and our established partnerships with leading field suppliers.

Team: 5 full time, 2 part-time, 3 consultants


Research Society Members Derek Jones QPR, Evelyn Colless, Katie Armit, Tiffany Tham, Emre Aral

Key Personnel

Derek Jones B.Sc, Hons (Psych), Fellow of the Research Society, QPR, Managing Director. Founder and principal of D&M, its most senior researcher and responsible for the overall planning and development of D&M. Trained as a psychologist at the University of New South Wales, and has over 18 years experience as a research and business professional.

Evelyn Colless, B.A (Psychology & Statistics) Head of Analytics. Evelyn has been with D&M since 1998, and is responsible for Internet programming and data analysis in Surveycraft, Q, and SPSS. Evelyn holds a B.A. with majors in both Psychology and Statistics. Evelyn has nearly 20 years experience in research, questionnaire design and analysis along with over a decade of experience in Internet based questionnaire design and programming.

Katie Armit, Senior Research Consultant Joining the D&M research and account management team in 2008, Katie has worked in Market Research for 15 years. With a strong background in Field Management, Katie has extensive experience across Traditional Field methodologies, in both the consumer and government sectors, and is responsible for project management from research development through to insight delivery.

Tiffany Tham B.A. B.Bus , Research Consultant. Tiffany joined D&M in late 2009 after undertaking an internship to sharpen her research skills. Since then Tiffany has quickly become an integral part of the research team providing vital support in managing D&M's key clients including some of the larger tracking studies that we undertake.


Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Distribution
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Pharmaceutical
  • Gaming
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Multivariate analysis
  • Choice modelling
  • Mystery shopping
  • Consultancy
  • Continuous tracking
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Panel
  • Data processing
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Readership surveys
  • Feasibility studies
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Syndicated studies
  • Telephone interviewing
  • Internet usage studies
  • Website evaluation
  • Online interviewing
  • Web surveys

Contact this member