General Information

Susan Bell Research

We conduct customer, stakeholder and user research

1. User Testing for Style and Content.  Our unique user testing technique is based on the psychology of language. We test how well written content engages users and how well they understand it.
2. Sensemaking information journey research. Sensemaking research gives organisations in-depth qualitative insight into customer behaviour for complex markets and experiences. It is ideal for understanding information journeys
3. Professionally-designed customer and stakeholder research to solve marketing, business and communication problems.

Our key sectors

• Financial services organisations
• Not for profit organisations
• Government agencies

Research methods

• Qualitative, discovery research
• Survey research, and 
• Semiotics and discourse analysis

Research Society Members Susan Bell BA Hons, Grad Dip (Psych) Research Society Fellow QPR , Suzanne Burdon BA Hons, LTCL, Jane Gregory BA Hons, Research Society Fellow, QPR

Key Personnel

Jane Gregory, BA Hons (English) QPR. Research Society Fellow

Suzanne Burdon BA Hons (Sociology), LTCL,

Susan Bell BA Hons (English/Linguistics) Grad Dip (Psychology), Research Society Fellow and QPR. 

The Susan Bell Research team has presented papers at many seminars and webinars for the Research Society, QRCA, IIex, Qual360, Esomar, and ANZMAC conferences.