Susan Bell Research Back to Search Results

Company Details

Established 1994

PO Box 173
Frenchs Forest NSW, 1640 Australia

Alternative Address:
1 Cullen Street
Forestville NSW, 2087

Phone: 0409657317
Website: www.sbresearch.com.au
Contact: Susan Bell
Email: suebell@sbresearch.com.au

Membership & Certifications

General Information

Susan Bell Research

We conduct customer, stakeholder and user research

  1. User Testing for Style and Content.  Our unique user testing technique is based on the psychology of language. We test how well written content engages users and how well they understand it.
  2. Sensemaking information journey research. Sensemaking research gives organisations in-depth qualitative insight into customer behaviour for complex markets and experiences. It is ideal for understanding information journeys
  3. Professionally-designed customer and stakeholder research to solve marketing, business and communication problems.

Our key sectors

  • Financial services organisations
  • Not for profit organisations
  • Government agencies

Research methods

  • Qualitative, discovery research
  • Survey research, and 
  • Semiotics and discourse analysis

 

Research Society Members Susan Bell BA Hons, Grad Dip (Psych) Research Society Fellow QPR , Suzanne Burdon BA Hons, LTCL, Jane Gregory BA Hons, Research Society Fellow, QPR

Key Personnel

Jane Gregory, BA Hons (English) QPR. Research Society Fellow

Suzanne Burdon BA Hons (Sociology), LTCL,

Susan Bell BA Hons (English/Linguistics) Grad Dip (Psychology), Research Society Fellow and QPR. 

The Susan Bell Research team has presented papers at many seminars and webinars for the Research Society, QRCA, IIex, Qual360, Esomar, and ANZMAC conferences. 

Research Fields:
  • Advertising
  • Communication & Information Technology
  • Finance & insurance services
  • Distribution
  • Food and drink
  • Retail (excluding food & drink)
  • Social/opinion research
  • FMCG
  • Health
  • Infrastructure
Research Methods:
  • Analysis and interpretation
  • Brand health
  • Business to business research
  • Market segmentation
  • Children's research
  • Consultancy
  • Corporate image / Corporate reputation
  • Packaging research
  • Product testing/new product development
  • Readership surveys
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Website evaluation
  • Online interviewing
  • Web surveys

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