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Company Details

Established 2013

Melbourne VIC, 3000 Australia

Phone: 0408197909

Membership & Certifications

General Information

Perspicacious is an independent consulting studio delivering research and insight-led strategic services.

It is also one word that cleverly sums up what you can expect: A ready insight into and understanding of things; Keen mental perception and discernment; And above all else, clarity.


After all, research itself is a means to an end – it can provide a sign-post, a clue, a hint – but ultimately the full spectrum of implications and applications need to be unlocked. Perspicacious leverages deeply considered, whole-brain thinking to achieve a balance of academic science and commercial acumen, giving you unparalleled confidence for sustainable advancement.

Research Society Members Kellie Lyons

Key Personnel

Kellie Lyons

Research Fields:
  • Advertising
  • Communication & Information Technology
  • Finance & insurance services
  • Media
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Other utilities
  • Pharmaceutical
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Brand health
  • Business to business research
  • Market segmentation
  • Children's research
  • Choice modelling
  • Mystery shopping
  • Consultancy
  • Continuous tracking
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Program evaluation
  • Feasibility studies
  • Retail audits
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Internet usage studies
  • Website evaluation
  • Web surveys

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