Blue Planet Research & Consulting Back to Search Results

Company Details

Established 2009

8 Highland Crescent
Earlwood NSW, 2206 Australia

Phone: 02 86684897
Fax: 1300849313
Contact: Georgi Chan (Areni)

Membership & Certifications

General Information

Who We Are

Blue Planet is a boutique strategic market research consultancy based in Sydney, operating in Australian and international markets. We work with Government, Non-Profits and Commercial clients in the areas of brand, policy, product and communications development and optimisation.

We provide:

  • Commercially sound research solutions that deliver clear, actionable and strategic recommendations empowering our clients to make informed decisions
  • Experienced researchers on all projects
  • Engaging stakeholder and strategy workshops
  • Research designs that use cutting edge technologies to collect and analyse data

What We Do

At Blue Planet, we help our clients achieve tangible success outcomes by utilising a holistic human centric approach. We specialise in Qualitative and Quantitative Methodologies and Design Thinking Innovation. We focus on delivering future focussed strategy and solutions, in context of market and brand dynamics.

Our services:

  • Brand strategy and positioning
  • Business model innovation
  • Communication development, evaluation and optimisation
  • Consumer immersion and insight generation
  • Claims development and optimisation
  • Cross-cultural and cross-country brand expansion and alignment
  • Market segmentation
  • New product and services innovation ideation, development and optimisation
  • Portfolio strategy
  • User experience and journey mapping

Research Society Members Georgi Chan (Areni)

Key Personnel

Georgi Chan (Areni)

Georgi has 16 years experience in market research. In the past few years, Georgi has been responsible for delivering actionable strategic insights for Australian and multinational clients. Georgi has in-depth understanding of brand strategy, planning and market activation as well as broad category knowledge across FMCG, services, and health.


Research Fields:
  • Advertising
  • Automotive
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Other utilities
  • Pharmaceutical
  • Gaming
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Business to business research
  • Market segmentation
  • Children's research
  • Multivariate analysis
  • Choice modelling
  • Consultancy
  • Non English speaking background
  • Corporate image / Corporate reputation
  • Packaging research
  • Panel
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Product testing/new product development
  • Program evaluation
  • Feasibility studies
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Group/in depth recruitment
  • Website evaluation

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