Instinct and Reason Back to Search Results

Company Details

Established 2002

Suite 302 410 Elizabeth Street
Surry Hills NSW, 2010 Australia

Alternative Address:
103/ 11 Trevillian Quay,
Kingston ACT, 2604 Australia

Phone: 61 02 9283 2233
Fax: 9698 7029
Website: www.instinctandreason.com
Contact: David Donnelly
Email: accounts@instinctandreason.com

Membership & Certifications

General Information

Instinct and Reason builds partnerships with clients that have lasted decades because we deliver insights that matter and provide evidence based solutions. We can do this because:

  • Our key consultants have years of experience
  • We understand business, consumer and government environments
  • Excellence in qualitative research and in-house facilities
  • Strategic workshop facilitation
  • World class expertise in advanced analytics
  • Excellence in the communication of research
  • International - offices in Europe and Canada
  • Australian agency of the IRIS global research network

Areas of expertise:

  • Travel & tourism
  • Environment, energy and water efficiency
  • Transport
  • Health
  • Agriculture & food security
  • Financial services & insurance
  • Not for profit 
  • Workplace health and safety
  • Fast Moving consumer goods
  • Industrial
  • Australian over 50’s study (25,000 interviews over 5 years)
  • Australian millennial study (starting in 2018)

How we do it:

  • Trends monitoring (16 trends that are impacting now)
  • Strategic segmentation
  • Value pricing and price optimisation
  • Stakeholder engagement
  • Communication, development & evaluation
  • Advanced analytics & forecasting
  • Brand & customer experience
  • Online qualitative

Advanced Analytics:

Maintain in-house analytics for forecasting, market share analysis, discrete choice modelling (600 studies), actionable segmentations, integration with client data and  expertise in pricing research with over 300 studies.

Change and Innovation:

We monitor trends impacting on society and develop solutions in line with these trends.Our Insights Breakfast sessions are highly regarded.  We welcome R&D partnerships.

With offices in Sydney, Canberra, Melbourne and Darwin.

Research Society Members David Donnelly, Sally Faedda (PhD) QPR, Rob Mercer QPR, Fiona McLean, Eric Wu, Al Marshall (PhD) QPR, Angela Mitchell QPR, Anthony Hogan (PhD) QPR, Jenny Dickson, Annaleise Lee, Matthew Johnson, Danica Jobson.

Key Personnel

David Donnelly, Head of Australian Consulting

Dr Sally Faedda, Head of Advanced Analytics & Business Solutions

Rob Mercer, Head of Consulting, ACT

Eric Wu, Senior Statistician, Australia

Afiliation
Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Distribution
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Other utilities
  • Pharmaceutical
  • Gaming
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Children's research
  • Multivariate analysis
  • Choice modelling
  • Mystery shopping
  • Consultancy
  • Non English speaking background
  • Continuous tracking
  • Omnibus surveys
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Data processing
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Feasibility studies
  • Group room facilities
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Software provision
  • Group/in depth moderation
  • Group/in depth recruitment
  • Telephone interviewing
  • Internet usage studies
  • Website evaluation
  • Online interviewing
  • Web surveys

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