Action Market Research Back to Search Results

Company Details

Established 2007

PO Box 289
Rundle Mall SA, 5000 Australia

Alternative Address:
Level 3, 68 Grenfell Street
Adelaide SA, 5000

Phone: 08 8227 1729
Fax: 8227 1601
Contact: Luke Sexton

Membership & Certifications

General Information

Action Market Research is a full research agency and dedicated field and data processing supplier focused on providing high quality and reliable research services at competitive rates. We aim to build strong partnerships with our clients through a high level of trust, openness and collaboration. We are committed to building long-term partnerships and delivering real value through top-quality service.

Action Market Research prides itself on:

  • Accountability - being responsible for our decisions, work and results
  • Client Focus - maintaining outstanding client relations, and continual focus on the highest levels of client satisfaction
  • Teamwork - working together through the use of our collective skills to deliver flexible and responsive client outputs
  • Innovation - creatively enhancing our performance and services to the benefit of our clients and staff
  • Open Mindedness - willing to listen to all ideas and opinions, adapting to new skills, consideration for alternative approaches to problem solving and acceptance of diversity
  • Nimble - able and willing to make smart and timely decisions through being observant, flexible and responsive to market trends and client needs

Action Market Research is accredited to AS ISO20252 since August 2008.

We also place a high priority on each of the following: 

  • Delivering high-quality fieldwork in a timely fashion, customised to meet your needs
  • Providing value for money
  • Taking full responsibility for each project’s fieldwork function
  • Providing feedback and guidance on questionnaire design
  • Developing professional code-frames for open ended responses
  • Developing accurate sampling frames and generation of representative samples
  • Client servicing and communication, and working as a key member of a research team
  • High level insights and analysis reporting on key research findings

Data and Fieldwork Capability includes: 

  • Telephone interviewing - CATI, and CATI Over Web 
  • Focus group/depth interview recruitment
  • Online/Web-based interviewing
  • Mystery Shopping
  • Mail-out surveys
  • Intercept Interviewing (within South Australia)
  • Data processing, coding and dashboard design

The full scope of our work includes:

  • Research and Reporting
  • Focus Group Hosting and Facilitating
  • Depth Interview and Qualitative Research Techniques
  • Tracking surveys
  • Consumer surveys
  • Dashboard report design
  • Surveys of members of the general public
  • Business surveys
  • Not-for-profit sector surveys
  • Surveys for Government departments, agencies, statutory bodies
  • Surveys of special interest groups (e.g. women, Indigenous Australians, cultural groups, low income, disabled)
  • Opinion leader surveys, and community stakeholder surveys
  • Employee and organisational stakeholder surveys
  • Surveys of professional bodies and industry associations
  • Surveys of members of professional groups
  • Ad-hoc surveys, benchmarking and tracking surveys
  • Management of databases, sample generation and getting to the right types of people for your research needs.


"Luke and Nicola from Action Market Research impressed me from the get-go. They listened very carefully to what I was trying to achieve and the nuances in how I wanted to go about our research project. To this they applied their incredible expertise and experience to create rigorous research instruments, efficient processes to manage and undertake the research and deliver a highly quality research report which is shaping our future strategies and activities. Their research process, business and social intellect, and care in relationship management are second to none. Action Market Research are a welcome addition to the expert resources that SABRENet partners with to help our organisation thrive."

Sandra Vallance, CEO, SABRENet

“We really enjoy working with Luke and the Action Market Research team. They do all of our quantitative data collection, and our qualitative research recruitment. Their experience and technical knowledge is second to none, and the quality of their outputs is very high. They’re also very responsive and accommodating, making every job with them an enjoyable, stress-free experience.”

Marianne Campbell, Director, Mint Research

Research Society Members Luke Sexton, Nicola Pitt

Key Personnel

Luke Sexton, Owner and Director (MBA, QPR) has over 20 years of experience within the market research industry, including experience obtained in Australia and overseas.  He was an integral part of the team that won the ARF David Ogilvy Award for Excellence in advertising research in 1999, 2001 and 2005.

Dr Nicola Pitt, Research Director (PhD, MBA, QPR) is a highly qualified social researcher with 10 years of experience in a wide variety of research methodologies and research techniques. 

Nhu Tran, Research Operations Manager has over 10 years of experience within the market research industry, with extensive sampling and programming experience on a large variety of studies. 

We are supported by a team of 2 programmers and data analysts, 2 fieldwork supervisors, 20 Executive Interviewers and 50+ CATI interviewers. 

Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Distribution
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Other utilities
  • Pharmaceutical
  • Gaming
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Choice modelling
  • Mystery shopping
  • Consultancy
  • Continuous tracking
  • Omnibus surveys
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Panel
  • Data processing
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Readership surveys
  • Feasibility studies
  • Retail audits
  • Group room facilities
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Software provision
  • Group/in depth moderation
  • Syndicated studies
  • Group/in depth recruitment
  • Telephone interviewing
  • Internet usage studies
  • Website evaluation
  • Online interviewing
  • Web surveys

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