Action Market Research Back to Search Results

Company Details

Established 2007

PO Box 289
Rundle Mall SA, 5000 Australia

Alternative Address:
Level 3, 68 Grenfell Street
Adelaide SA, 5000

Phone: 08 8227 1729
Fax: 8227 1601
Website: www.actionresearch.com.au
Contact: Luke Sexton
Email: info@actionresearch.com.au

Membership & Certifications

General Information

Action Market Research is full research agency and dedicated field and data processing supplier focused on providing high quality and reliable research services at competitive rates. We aim to build strong partnerships with our clients through a high level of trust, openness and collaboration. We are committed to building long-term partnerships and delivering real value through top-quality service.

Action Market Research prides itself on:

  • Accountability - being responsible for our decisions, work and results
  • Client Focus - maintaining outstanding client relations, and continual focus on the highest levels of client satisfaction
  • Teamwork - working together through the use of our collective skills to deliver flexible and responsive client outputs
  • Innovation - creatively enhancing our performance and services to the benefit of our clients and staff
  • Open Mindedness - willing to listen to all ideas and opinions, adapting to new skills, consideration for alternative approaches to problem solving and acceptance of diversity
  • Nimble - able and willing to make smart and timely decisions through being observant, flexible and responsive to market trends and client needs

Action Market Research is accredited to AS ISO20252 since August 2008.

We also place a high priority on each of the following: 

  • Delivering high-quality fieldwork in a timely fashion, customised to meet your needs
  • Providing value for money
  • Taking full responsibility for each project’s fieldwork function
  • Providing feedback and guidance on questionnaire design
  • Developing professional code-frames for open ended responses
  • Developing accurate sampling frames and generation of representative samples
  • Client servicing and communication, and working as a key member of a research team
  • Engaging in internal audits and quality control to ensure high quality outputs

Data and Fieldwork Capability includes: 

  • Telephone interviewing - CATI, and CATI Over Web 
  • Focus group/depth interview recruitment
  • Online/Web-based interviewing
  • Mystery Shopping
  • Mail-out surveys
  • Intercept Interviewing (within South Australia)
  • Data processing, coding and dashboard design

The full scope of our work includes:

  • Research and Reporting
  • Focus Group Hosting and Facilitating
  • Depth Interview and Qualitative Research Techniques
  • Tracking surveys
  • Consumer surveys
  • Dashboard report design
  • Surveys of members of the general public
  • Business surveys
  • Not-for-profit sector surveys
  • Surveys for Government departments, agencies, statutory bodies
  • Surveys of special interest groups (e.g. women, Indigenous Australians, cultural groups, low income, disabled)
  • Opinion leader surveys, and community stakeholder surveys
  • Employee and organisational stakeholder surveys
  • Surveys of professional bodies and industry associations
  • Surveys of members of professional groups
  • Ad-hoc surveys, benchmarking and tracking surveys
  • Management of databases, sample generation and getting to the right types of people for your research needs.

Testimonials:

“Luke and the team at Action are always there to help. No task is to big or too small and they always get the job done on time and to budget. They were an incredible support for us through managing South Australia’s largest consultation process ever (Nuclear consultation in 2016). We’ve worked with the Action team for several years now on both Government and commercial research projects and across qual and quant methodologies. They really have become an extension of our team.”

Sarah Zanker Account Director, Colmar Brunton

“We really enjoy working with Luke and the Action Market Research team. They do all of our quantitative data collection, and our qualitative research recruitment. Their experience and technical knowledge is second to none, and the quality of their outputs is very high. They’re also very responsive and accommodating, making every job with them an enjoyable, stress-free experience.”

Marianne Campbell, Director, Mint Research

Research Society Members Luke Sexton, Nicola Pitt

Key Personnel

Luke Sexton, Director (MBA, Green Belt) has over 20 years of experience within the market research industry, including experience obtained in Australia and overseas.  He was an integral part of the team that won the ARF David Ogilvy Award for Excellence in advertising research in 1999, 2001 and 2005.

Dr Nicola Pitt, Research and Strategy Manager (PhD, MBA, Green Belt) is a highly qualified social researcher with 10 years of experience in a wide variety of multi-method research projects, tender development, data collection and analysis, reporting and project management.

Nhu Tran, Research Operations Manager has over 10 years of experience within the market research industry, with extensive sampling and programming experience on a large variety of studies. 

We are supported by a team of 2 programmers and data analysts, 2 fieldwork supervisors, 20 Executive Interviewers and 50+ CATI interviewers. 

Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Distribution
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Other utilities
  • Pharmaceutical
  • Gaming
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Choice modelling
  • Mystery shopping
  • Consultancy
  • Continuous tracking
  • Omnibus surveys
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Panel
  • Data processing
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Readership surveys
  • Feasibility studies
  • Retail audits
  • Group room facilities
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Software provision
  • Group/in depth moderation
  • Syndicated studies
  • Group/in depth recruitment
  • Telephone interviewing
  • Internet usage studies
  • Website evaluation
  • Online interviewing
  • Web surveys

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