Winton Research and Insights Pty Ltd Back to Search Results

Company Details

Established 1981

202A Fullers Road
Chatswood West NSW, 2067 Australia

Alternative Address:
32 Fihelly Street
Fadden ACT, 2904 Australia

Phone: 61 02 9413 1233
Contact: Les Winton

Membership & Certifications

General Information

Market, Social and Communications Research and Enquiry:
Qualitative and quantitative research methods are designed and implemented using the highest quality research instruments, to do much more than just scratch the surface. We firstly conduct exploratory research to understand the intricacies and idiosyncrasies of human awareness, attitudes, behaviour and behaviour change. Then quantitative techniques are often used to present a reliable and representative picture of the whole. Various segmentation techniques can be utilised to provide a useful shortcut for understanding a given community, to aid the targeting of programs and communications.

Program and Policy Evaluation and Strategies:
Various theoretical frameworks are used but generally clients demand a simultaneous evaluation of both process and outcomes. Evaluations can be conducted within an existing evaluation framework or we can work with clients to develop one. Monitoring and evaluation typically includes analysis of program/administrative data, literature reviews, consultation with key stakeholders and primary research with larger stakeholder groups and program participants.

Consultation and Engagement with Stakeholders and Consumers:
Many different techniques and approaches in selection, facilitation and engagement are used, catering for different values and aptitudes. We design processes appropriate to your needs, and work with stakeholders and/or the community to build a clearer understanding of issues, concerns, and uncover opportunities and insights that contribute to achieving your objectives.

Beyond Research and Evaluation – In Pursuit of Insights and Wisdom:
A huge amount of market and social research and evaluation is undertaken every year, carefully recording what people say they see, hear, feel, know, and believe, and what they have done, are currently doing, and expect to be doing.  Ask questions and obviously you get answers.  However, while the resulting answers are clearly what people say, are they what they really mean?  Indeed, do people always do what they say, or say what they do?  Can everything that counts be counted, and does everything that can be counted, count?  And what role can the wisdom gained from nearly fifty years in research add to the process? 

The answer to these kinds of serious questions is that research is simply not enough by itself anymore. Presenting detailed quantitative or qualitative research findings and writing good reports is only part of the answer.  What you really need are the insights, clues, strategies and directions that a carefully crafted understanding of that information provides.  We actively seek to discover and share those insights, clues, strategies, directions, wisdom and solutions with you.

"A point of view can be a dangerous luxury when substituted for insight and understanding.” [Marshall McLuhan]

Research Society Members Les Winton QPR

Key Personnel

Les Winton

Mandelbrot Quixote

Marie Pears

Research Fields:
  • Advertising
  • Communication & Information Technology
  • Tourism & hospitality
  • Manufacturing
  • Social/opinion research
  • Telecommunications
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Business to business research
  • Market segmentation
  • Multivariate analysis
  • Consultancy
  • Continuous tracking
  • Omnibus surveys
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Data processing
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Experimental design
  • Program evaluation
  • Feasibility studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Syndicated studies
  • Online interviewing
  • Web surveys

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