Sprout Strategy Back to Search Results

Company Details

Established 1998

PO Box 312
Nundah QLD, 4012 Australia

Alternative Address:
9 Chapel Street
Nundah QLD, 4012

Phone: 07 3256 9706
Website: www.sproutstrategy.com.au
Contact: Elisa Adams
Email: elisa@sproutstrategy.com.au

Membership & Certifications

General Information

At Sprout, we focus on telling the Human Story. We go beyond what people say and do, to what they feel – their emotional drivers.

Understanding the Human Story is essential to drive behaviour change and unlock commercial value.

To get there, we dare to be different. We blend non-conscious measurement tools, social listening and best in class research to give you richer human insights into what really drives us.

Take your intelligence further

Research is at our heart. Our team are curious and innovative leaders in qualitative and quantitative research, AI and Behavioural Economics.

We support companies with Customer Understanding, Behavioural Economics, Branding and Communication, NPD and Innovation, Segmentation.

Our Behaviour Economics toolkit features leading-edge neuroscience tools like MindSight® and a dedicated Nudge unit.

Take your experiences further

Our leadership in customer and employee experience (CEX) is critical to delivering experiences that connect at a human level. Within our Sprout House live skilled CEX practitioners and designers that understand the human story.

We support companies with CEX Research and Strategy Development - including Journey Mapping, VOC Programs, Design Thinking and Human Centred Design.  

Take your insights and strategy further.

At Sprout, we believe insight without activation is useless. Our project approach is designed to deliver ROI from insights. With a team that includes Brand, CEX and Marketing strategists - delivering actionable strategies is a natural outcome from our work.

We support companies with Insight Writing and Activation sessions, ROI Modelling, Brand Strategy Development and Behavioural Change Strategy.

Our philosophy: Deliver actionable strategies founded in the Human Story.  

To find out more about Sprout Strategy visit our website: www.sproutstrategy.com.au.


Research Society Members Elisa Adams, Kaysee Felgate, Kate Harrison, Lexi Rooney

Key Personnel

Elisa Adams
Elisa has worked in market research and marketing for over 20 years. As an experienced marketing executive and a senior researcher, she combines these two skills to deliver actionable insights. Elisa's true passion is partnering strategically with clients to make better businesses. Elisa is the founder of Sprout Strategy and current CEO.

Kerry Dymond
Kerry has worked across the globe and across most industries during her 15-year market research career. Kerry is a brilliant qualitative researcher with training in using implicit and non-conscious research techniques to reveal the full human truth. She is one of the best in the business at getting to the heart of people. Kerry is Head of Qual at Sprout Strategy.

Rebecca Wilson

Rebecca is an industry leader in Customer and Employee Customer Experience with a strong track record of guiding organisations to create and implement human-centred strategies that drive growth. ​ Rebecca’s extensive practical experience in strategy development and implementation and experience management tools enables genuine empathy, inspiration and the development of practical solutions with the organisations she partners with. Rebecca is the Head of Human Experience at Sprout Strategy.


Lexi Rooney 

Lexi has worked in the market research industry for over 10-years.  As a senior researcher, Lexi has had roles on both agency and client-side and has a keen understanding of all stakeholders’ needs and strives to deliver over and above them. Lexi loves exploring the data and finding the story for the client, guiding more junior team members and learning from more experienced mentors. Lexi is the Insights and Strategy Director at Sprout Strategy.


Kaysee Felgate

Kaysee is a highly skilled quantitative researcher. She has built her skills and knowledge, honing her craft under the stewardship of some of Australia’s leading quantitative researchers. She has a natural talent for advanced data analytics, telling complex data stories simply using data visualization and constructing new and valuable client analysis techniques. Kaysee is the Senior Advanced Analytics Consultant at Sprout Strategy.


Kate Harrison

Kate is an experienced vibrant market researcher with a keen interest in discovering the human truth. She is highly organised and personable, with a great aptitude for working in a team. Kate loves working with organisations to help them understand and connect with their customers in meaningful ways. Kate is the Senior Insights & Strategy Consultant at Sprout Strategy.

Afiliation Afiliation
Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • Media
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Distribution
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Pharmaceutical
  • Gaming
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Multivariate analysis
  • Choice modelling
  • Mystery shopping
  • Consultancy
  • Continuous tracking
  • Omnibus surveys
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Readership surveys
  • Feasibility studies
  • Retail audits
  • Group room facilities
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Group/in depth recruitment
  • Telephone interviewing
  • Internet usage studies
  • Lab testing facilities
  • Website evaluation
  • Online interviewing
  • Web surveys

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