MarketMetrics Back to Search Results

Company Details

Established 1993

30-34 Skye Road
Frankston VIC, 3199 Australia

Phone: 03 8781 5777
Fax: 8781 5778
Contact: Rebecca McDonald and Brendan Pell

Membership & Certifications

General Information

MarketMetrics is an independent, fully Australian-owned supplier. Knowing who and how to ask the right question is our business. We utilise data collection techniques that generate reliable and valid research results. Our highly trained staff are experienced in all qualitative and quantitative research methods.

MarketMetrics specialises in data collection. We support our clients to optimise each research assignment and deliver within timeframes and to budget. We are proud of our service delivery performance which is based on project management principles underpinned by timely updates and reporting to each client according to their needs. MarketMetrics is the preferred supplier to some of Australia's leading research professionals. 

We have National capabilities employing over 200 fully trained interviewers to ISO:20252 Standards Australia wide. We have a diverse group of interviewers available to meet clients' needs. We are known and respected for the quality of our interviewers who have broad interviewing capability from senior executives, specialist legal and medical individuals through to the general public. Our interviewers, of which our cores have been with us for many years,  are committed to achieving the best result for our clients.     

Constantly abreast of industry advancements, our commitment to technology has seen us expand our CATI, CAPI and online data techniques. ISO:20252 accredited, we exceed the most rigorous professional expectations and standards.

We specialise in the following services:

National Field Services -

  • Computer Assisted Telephone Interviewing - CATI
  • 50 CATI Stations - 2 Call Centres
  • 40 CAPI Tablets
  • Ad hoc studies
  • Tracking Studies
  • Business 2 Business

Online -

  • Customised Online Data Collection
  • Your database or our panel
  • WATI (Web Assisted Telephone Interviewing)

Face to Face (PAPI/CAPI) -

  • Door to Door
  • Street Intercept
  • Exit interviews
  • Shopping Centre
  • Mystery Shopping
  • Store Audits
  • Diary Placements
  • Mail Surveys
  • Test Panels
  • Pilot Studies
  • Real time data availability (CAPI)
  • Versatile respondent interaction (CAPI)

Group and Indepth Recruitment -

  • Source - Cold calling, face to face and Client supplied lists

Data Analysis and Data Processing -

  • Data coding and entry
  • Dedicated coders for online open-ended questions
  • Ad Labs
  • Surveycraft questionnaire spec writing  
  • Data in SPSS, ASCII, Excel or many other specified formats as required 

Research Society Members Rebecca McDonald, Brendan Pell

Key Personnel

Rebecca McDonald, CEO, Director of Field Services

Rebecca has worked in the market research industry for 20+ years.Rebecca has broad experience in all aspects of Field Management, Project Control, QA and specialises in co-ordinating complex research programmes on a national basis. Rebecca trained under Barbara Parker and Sandra Tutolo, who between them had over 60 years of experience.

Brendan Pell, Director of Analytical Services
Brendan directs the Data Processing and Analysis team and manages complex analysis and special projects. With 30 years experience, Brendan is quality control across all data processing and analysis.

Annie Nguyen-Yip, Senior Data Analyst
Annie has more than 22 years industry experience and brings insight and innovation to your data analysis to ensure each research project is optimised for your customers. Annie brings invaluable experience to MarketMetrics through the many and varied skills she has obtained working in the Research Industry.    

Jenny Baird, Project Manager

Jenny has over 25 years experience in supervising research projects from start to finish. Excellent quota and sampling skills, Jenny ensures project completion to client expectations.

Shane Anseline, Project Manager

Shane has over 14 years experience in the industry. Shane ensures projects run to budget and motivates the interviewing team to provide the quality data MarketMetrics is known for, and ensures completion within expected timeframes.


Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Distribution
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Other utilities
  • Pharmaceutical
  • Gaming
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Mail surveys
  • Business to business research
  • Children's research
  • Mystery shopping
  • Non English speaking background
  • Continuous tracking
  • Omnibus surveys
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Data processing
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Face to face interviewing
  • Readership surveys
  • Feasibility studies
  • Service quality studies
  • Group/in depth recruitment
  • Telephone interviewing
  • TV & radio audience measurement
  • Website evaluation
  • Online interviewing
  • Web surveys

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