ORIMA Research Back to Search Results

Company Details

Established 1997

PO Box 7543
Melbourne VIC, 3004 Australia

Alternative Address:
Level 6 479 St Kilda Road
Melbourne VIC, 3004

Phone: 61 3 9526 9000
Fax: 9820 0766
Website: www.orima.com
Contact: Szymon Duniec
Email: info@orima.com

Membership & Certifications

General Information

ORIMA Research is Australia's leading public-sector consultancy.  We provide evidence-based strategic information and advice to all levels of Government.

ORIMA specialises in delivering the highest quality performance information and evidence-based strategic advice.  We have widely acknowledged industry-leading capability in conducting strategically important research studies in support of public sector policy and program initiatives.  We have been involved in conducting research and evaluation projects on some of the most high-profile issues of the last decade.

With over fifty highly skilled staff, ORIMA Research provides the complete end-to-end research service, from developing research methodologies, conducting qualitative and quantitative fieldwork, and doing advanced analysis to develop action-focused reports and recommendations.  We adopt the full range of qualitative and/or quantitative research methods, as appropriate.

 We conduct:

  • research with clients, customers and stakeholders of government agencies
  • research supporting the development, refinement and evaluation of government communication campaigns
  • employee engagement surveys for most major Australian Government agencies
  • research to inform public policy development and program management
  • program evaluations and reviews
  • research with Indigenous Australians
  • disability sector research

Every project is managed by one of ORIMA's Partners or Directors, each with at least 20 years' experience working within or providing consulting services to government agencies.

Communications and Marketing Strategy Research

Our qualitative and quantitative communications and marketing research, includes:

  • exploratory or developmental research to support social marketing strategy and campaigns
  • exploratory or developmental research to support awareness-based communications strategy and campaigns
  • creative and refinement testing of communications materials for:
    • above-the-line / mass media advertising
    • below-the-line communications
  • advertising tracking and evaluation research
  • corporate communications research
  • communications audits
  • branding and positioning research
  • information product testing
  • website content development and usability testing
  • forms testing

Employee Engagement Research

ORIMA Research has extensive experience in conducting employee engagement research or staff surveys for Australian public sector agencies.

Our ORIMA Research Employee Engagement Model (OREEM) is:

  • an analytical framework developed by ORIMA Research, based on current research within organisational psychology and human resource management
  • designed to benchmark the results of employee research against a range of similar organisations
  • designed to test the effects of a range of workplace factors on a number of organisational performance indicators

In addition we also conduct specific staff surveys on topics such as:

  • workforce intention
  • workplace diversity
  • exit interviews

Client and Stakeholder Engagement Research

ORIMA Research has extensive experience in client, customer and stakeholder research, including:

  • government-to-business research
  • government agency-to-agency research
  • business-to-business research
  • research involving users of government services/programs
  • surveys of Parliamentarians
  • research with industry and community groups/representative bodies
  • research with job seekers
  • research with retail customers

Policy Development and Program Management Research

ORIMA Research conducts research with a diverse range of people and organisations to inform public policy development and program management, including identifying:

  • benefit-cost ratios and return on investment
  • demand for services
  • opportunities to improve program performance
  • scope for policy initiatives
  • optimal policy and program design
  • appropriate performance measures and data collection methods
  • program impact
  • key aspects of the operating environment

Program Evaluations and Reviews

ORIMA Research is experienced in conducting program evaluations and reviews for the public sector.

We conduct entire evaluations of public programs and this includes:

  • evaluation design
  • data collection
  • analysis and reporting
  • provision of action-oriented recommendations

We also provide research services to support program evaluations/reviews being conducted by government or other agencies, including:

  • online surveys
  • telephone surveys
  • focus groups
  • secondary data processing and analysis

First Nations Research

ORIMA Research is a recognised leader in conducting Indigenous research for government agencies.

We have a keen appreciation of the specific challenges presented by Indigenous research including the logistical difficulties of conducting research in Australia's remote communities, and the cultural issues and protocols involved in conducting research with Indigenous target audiences.

Our consultants are able to reconcile these complexities with the realities of government service and communications delivery.  Our expertise means we achieve actionable research outcomes for our clients while ensuring our research is conducted in appropriate and respectful ways.

In approaching Indigenous studies, as with all of our research, we take an apolitical, non-ideological stance.  We bring no preconceived views to our assessment of government policy and strategy, instead relying on empirical evidence, particularly evidence based directly on the experiences, views, preferences and opinions of Indigenous people themselves.

ORIMA First Nations Field Force

Our First Nations field force, established in 2012, is Australia’s only nation-wide Indigenous interviewer field force. The team has assisted with qualitative recruitment and completed a number of important quantitative face-to-face interview projects, including measuring the effectiveness of the Quit for You Quit for Two communication campaign for the Commonwealth Department of Health. Our dedicated team of interviewers are respected members of Indigenous communities, with a proven track record of culturally appropriate and effective data collection. Our capability extends across mainland Australia to include metropolitan, inner and outer regional, remote and very remote locations. ORIMA Research provides extensive ongoing training and detailed project briefing sessions to ensure a high level of professionalism and engagement by our interviewers, in accordance with our ISO 20252: 2012 quality accreditation. We proactively expand our field force to ensure adequate geographic coverage across the mainland and continually invest in technologies to overcome logistical barriers to maximise data collection efficiencies.

Online Data Systems

ORIMA Research has a strong capability in the design and implementation of online data systems, including:

  • developing online data collection and reporting systems
  • running online surveys
  • running online ballot/election processes
  • industry data monitoring

Research Society Members CANBERRA: Rodney Latimer QPR, Andrew Lenihan QPR, Chris Sadler QPR, Adam Allanson QPR, David Bruce QPR, Nathan Franklin QPR, Henry Fitzgerald, Garry Huen, Miriam Brown, Oliver Tan MELBOURNE: Szymon Duniec QPR, Liz Duniec QPR, Tyler Forrester QPR, Clare Gelman QPR, Tommy Chau QPR, May Doan, Paulina Hryniewiecka, Nick Koleits, Sze Ai Lee, Lucy Marshall, Penny Moylan, Laura Paton QPR, Frank Pietraroia, Samantha Skalak QPR, Liesel van Straaten SYDNEY: Joanna Hau BRISBANE: Vaun Peate

Key Personnel

Szymon Duniec (Managing Director),  Liz Duniec (Director), Rodney Latimer (Director)

Partners:  Adam Allanson, Andrew Lenihan, Chris Sadler

Associate Partners: David Bruce,Tamara Reinisch

Principal Research Consultants: Nathan Franklin, Tyler Forrester

Senior Research Consultants: Clare Gelman, Paulina Hryniewiecka, Lucy Marshall, Penny Moylan, Laura Paton

Lead Data Analysts: Henry Fitzgerald, Sze Ai Lee

Lead Data Scientist: Alan Payne

General Manager QLD - Vaun Peate 

Privacy & Ethics Officer - Liesel van Straaten.

Melbourne Office:

Level 6
479 St Kilda Road
Melbourne VIC 3004
Phone: 03 9526 9000  Fax: 03 9820 0766

PO Box 7543, Melbourne VIC 3004

Canberra Office:

Ground Floor, 2 Brindabella Circuit,
Brindabella Business Park,
Canberra Airport ACT 2609
Phone: 02 6109 6300  

GPO Box 2093, Canberra ACT 2601

Sydney Office:

Level 26
44 Market Street
Sydney NSW 2000
Phone: 02 9089 8694  

Brisbane Office:

22nd Floor Northbank Plaza
69 Ann Street
Brisbane QLD 4000
Phone: 07 3112 1052 Fax: 07 3112 5101


Research Fields:
  • Advertising
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Tourism & hospitality
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • Health
  • Other utilities
  • Gaming
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Business to business research
  • Market segmentation
  • Children's research
  • Multivariate analysis
  • Choice modelling
  • Consultancy
  • Non English speaking background
  • Continuous tracking
  • Omnibus surveys
  • Corporate image / Corporate reputation
  • Customer satisfaction & loyalty studies
  • Data processing
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Program evaluation
  • Face to face interviewing
  • Readership surveys
  • Group room facilities
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Group/in depth recruitment
  • Telephone interviewing
  • Internet usage studies
  • Website evaluation
  • Online interviewing
  • Web surveys

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