Member Spotlight: How building a solid research foundation has enabled Rachael Coulthard to deliver a clear customer voice on the client-side.
20 November 2024
Studying and then working in Tourism in Western Australia sounds like a pretty good graduate role, right? But what if there’s more to discover? This is where Rachael Coulthard found herself early in her career, working with and living in beautiful surroundings. With a plan to return to the East Coast she was encouraged to move agency side to truly embed her research skills and open up greater opportunities for her future. Fast forward sixteen years, and a lot of hard work on both the agency and client side, Rachael is now a QPR and leading the research and insights function for Great Southern Bank and living her ambition in a role that speaks to her passion, values and skills. We spent some time with Rachael, also a member of our Luminate EAG, to better understand what makes her tick and the learnings and advice she has on succeeding in your career ambitions.
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