Updated AMSRS Code of Professional Behaviour for research giving Australians more say in how their data is used

2nd Mar 20


Updated AMSRS Code of Professional Behaviour for research giving Australians more say in how their data is used

Australia’s peak body for research, insights and analytics has today launched its revised Code of Professional Behaviour which sets out the key principles that its Members must follow when carrying out research and related activities.

The revised code aligns with Australian Privacy legislation requirements and now gives Australians more say in how their responses in research studies are used and shared.

AMSRS Chief Executive Elissa Molloy said that “The Code of Professional Behaviour has been updated following a review by the Professional Standards Committee to ensure that it remains fit for purpose, relevant, in line with community expectations and reflective of the latest thinking worldwide on research standards, methods and data protection”.

“Anonymity in research has always been, and will continue to be, critically important in the work our members do but more and more we are seeing cases where people taking part want their data to be more transparent to the end client, where a customer being researched on behalf of their bank or telco for instance want their specific identified feedback to go back to that organisation. This revised code offers people taking part in legitimate research studies the opportunity to give their consent for their identified research responses to be shared with the end client”

To enable this the revised code also more clearly defines for its members the expectations and requirements around gaining consent as well as reinforcing the requirement that all research is genuine and not sugging, frugging, pugging or media-mugging under the guise of research.
The Code covers the professional behaviour of Members and their responsibilities to participants and clients when conducting research and the issues of privacy and data protection are critical elements.

All AMSRS Members operate under the Code of Professional Behaviour and anyone who commissions research can be assured that using an AMSRS Member will ensure strong professional standards. 

About the Australian Market & Social Research Society: AMSRS is the peak representative body for research professionals, celebrating 65 years of operation in 2020. It has over 2000 individual members and 80 Company and Client Partners. All members and partners are bound to adhere to the AMSRS Code of Professional Behaviour, which AMSRS introduced very soon after its founding.

About the AMSRS Code of Professional Behaviour: The Code includes issues of privacy and data protection, but has a broader focus, covering the professional behaviour of members and their responsibilities to participants in research. The AMSRS Code of Professional Behaviour is a key part of a self-regulation framework and includes a formal complaints process.

Elissa Molloy on 0417 155 325 or