Jim Reed

Company: Resolve

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Membership Type: Full Member

Member since: 2006-08-01

QPR Accredited

About Jim Reed

For more than two decades Jim has helped clients across the Anglosphere to anticipate, influence and navigate change through research. His work brings together high-quality research, creative insights and hard-won experience to forumlate campaign strategy, tactical advice and communications. Jim is a veteran of 20 elections (with a record of 16 wins and 2 hung parliaments to just 2 losses) and has worked on numerous research-driven campaigns in recent years; as pollster for Yes Equality (marriage equality); for the Indigenous Voice (recognition referendum); and, on various tax, legislation and funding campaigns. Before creating Resolve, Jim was Group Director of Research & Strategy at C|T Group (formerly Crosby|Textor) and Senior Research Director at Newgate Communications. Jim is a member of the Australian Market & Social Research Society (AMSRS) and has Qualified Professional Researcher (QPR) status. As a leader in his field, he regularly contributes to industry publications on specialist research topics, and has written or been interviewed by the ABC, Fairfax and News Ltd. on polling and campaigns.


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