Gail Mackenzie

Company: Mackenzie Research

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Membership Type: Associate Member

Member since: 2012-12-01

About Gail Mackenzie

Gail Mackenzie's career spans 25 years and 3 continents. Trained in London, she has held roles as Head of Qualitative for Research International in South Africa and Australia as well as Head of Firefly Millward Brown. Gail opened her own business in 2007: Ignite; an innovation bureau and Mackenzie Research; a classic strategic qualitative research agency. Professional Qualities; creative, intuitive, analytical, insightful. Gail has a proven track record in assisting global and local brands with their business decisions. Expertise; segmentation, market entry strategy, brand positioning and development, innovation, strategic communications development, pack and logo design development.


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