About Anne-Marie Moir

Anne-Marie is a qualitative research specialist with over 20 years experience. She began her career as an MRSA Trainee in 1993. She has been an Associate Director at Sweeney Research and a Senior Researcher at The Key Response, as well as at Frontline Research in the UK. In this time she has worked across a wide range of industries, and is particularly adept at FMCG, brand development and positioning, new product development, and advertising research.Anne-Marie established Consumer Behaviour in 2012. Her clients include Dan Murphy's, Australia Post, Aussie Farmers Direct, Target and a range of medium sized businesses and brands.