About Kathy Benson

Kathy has a Bachelor of Business and a Master of Marketing from Queensland University of Technology and has held the AMSRS professional accreditation of QPMR since its introduction in 2002. Kathy has 23 years' experience working in the field of market research conducting both quantitative and qualitative research and combines advanced research capability with strong strategy skills specialising in brand development research, consumer sentiment research, customer satisfaction and segmentation. Kathy is a strategic researcher who specialises in assisting companies and brands to stay in sync with consumers and abreast of the latest consumer trends and innovations.