About Katherine McCulloch

As a strategist with a background in communication & market research, I am passionate about blending consumer insights and data with powerful story-telling mechanisms to inspire and inform strategy - be it communication, CX, creative, brand or business strategy. I have proven expertise working with senior-level stakeholders and wielding various methodologies to unearth human truths, journeys, pain points and connecting the dots in a way that unlocks meaningful growth.My current passion is bringing brands closer to their customer through the power of market validated video insights.