The Importance of Research

The market and social research industry is a community of professionally curious investigators who's purpose is to design research, collect information and provide insights to support business, government and society's need to make decisions based on evidence collected from real humans.

Market and social research provides accurate and timely information on the behaviour, needs, attitudes, opinions and motivations of a population. Armed with this knowledge, businesses are able to develop products and services to meet the desires of their customers and governments can tailor policies and programs to the needs of citizens. Also, important national statistics on social issues, television ratings, tourism movements, unemployment and so on can be reliably determined.

Market and Social Research in Australia

Market and social research provides accurate and timely information on the needs, attitudes and motivations of a population: It plays a vital social role, assisting our government and businesses to develop services, policies, and products that are responsive to an identified need.

It contributes to Australia’s economic wellbeing, by ensuring that organisational responses to these needs are relevant and properly targeted.

Consumers of market and social research include State and Federal government agencies, companies and non-government organisations – in fact, any organisation that needs to better understand the community, trends of any kind or its own customers will use research.

Research projects educate the response of decision makers to a range of important issues, including planning for major transport and infrastructure projects, responses to climate change, taxation policy and many other areas.

Market and social research is not marketing and cannot be used to “push” a product or service:

Under the Trade Practices Act and the Privacy Act, it is illegal to pretend to be doing market or social research if the real purpose of the call is to sell something.

The market and social research industry operates under strict, government-approved codes of conduct that ensure ethical behaviour and professional standards are upheld. Complaints can be investigated and sanctions applied by AMSRO and AMSRS.