Webinar: Chat surveys

4th Feb 20

Introduction

This webinar focuses on how to align survey research methodology with the changing communication channels of today. The focus will be on the design and execution of chat surveys for producing more meaningful research results.

Objectives

  1. How to collect data using conversational survey techniques, namely how to mirror human conversations in data collection to provide deep and honest insights.
  2. How chat surveys differ from traditional “ask and answer” questionnaires
  3. Ways of executing chat surveys on mobile platforms

Learning Outcomes

By the end of this webinar, you will have learnt:

  1. How to apply traditional survey methodology to social media platforms, whilst placing greater emphasis on authentic conversations.
  2. The design elements that are needed to deliver high quality chat surveys.
  3. How to effectively execute a chat survey.

Eileen Campbell Chair and Co-founder, Reid Campbell Group. Canada

Eileen is is Chair and Co-founder, Reid Campbell Group and the former CEO of Millward Brown, a $1B division of WPP. More recently, Eileen was the CMO of IMAX Corporation. She is a former member of the Vision Critical and Angus Reid Group’s Board of Directors.

Jennifer Reid Chief Methodologist, Rival Technologies. Canada

Event information:

Event Format: Webinar
Date: Tuesday 4th February, 2020
Location: Your PC
Event Cost :(inc.GST) $88.00 Members
$120.00 Non Members
QPR Points: 10
Time | Zones: Time: Please note following time – based on your location’s time zone​
12:00pm - 1:00pm NSW | ACT | VIC | TAS
11:30am - 12:30pm SA
11:00am - 12:00pm QLD
10:30am - 11:30am NT
09:00am - 10:00am WA

Event information

Date: 4th Feb 20

Start Time:

Location:
your PC

Member Price: AU $ 88.00

Non-member Price: AU $ 120

Your Price: AU $ 120.00

Registration

  • Event date has passed
  • Registrations are closed

Registrations Open: 2nd Jan 20 12:00 AM

Registrations Close: 7th Mar 20 5:00 PM

Back