Webinar: Semiotics - 3 Tools you can use today

In this webinar, Dr Rachel Lawes will introduce you to semiotics and outline how you can get started using semiotics.

Learn how to:

  • Approach semiotics as a method; &
  • Use 3 tools to get you started with Semiotics.

The session will answer questions such as:

  • How you develop a point of view?
  • What should we tell them when they ask for proof that semiotics “works”?
  • And after all that, how do client organisations make money out of it?

Dr Rachel Lawes

Dr Rachel Lawes is recognised as one of the original founders of British commercial semiotics.

Based in London, UK, she is a Fellow of the Market Research Society, and for 15 years has convened its Advanced Qualitative Methods Masterclass. She supplies brand and marketing strategy to businesses such as Unilever, P&G, Kraft, Nike and Diageo, as well as clients in specialised sectors such as pharmaceuticals and finance.

A regular international conference speaker, she is the author of two landmark books; "Using Semiotics in Marketing" (2020) and "Using Semiotics in Retail" (2022), both published by Kogan Page.

Event information

Date: 7th Jun 22

Start Time:
NSW | ACT | VIC | TAS: 4:00 pm - 5:00 pm
QLD: 4:00 pm - 5:00 pm
SA: 3:30 pm - 4:30 pm
NT: 3:30 pm - 4:30 pm
WA: 2:00 pm - 3:00 pm

Arrival Time:
10 mins before start time - please make sure you have downloaded the program and be ready to start.

your device online

QPR Points: 10

Member Price: AU $ 35.00

Non-member Price: AU $ 75

Your Price: AU $ 75.00

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Registrations Open: 24th Apr 22 12:00 AM

Registrations Close: 7th Jun 22 4:00 PM