Masterclass 2022 - Questionnaire Design


This Masterclass provides the most up-to-date practices for good questionnaire design

Session 1
Session 1 will develop our understanding of questionnaire design by exploring the cognitive process by which respondents answer survey questions. The implications of these cognitive processes are then used for designing better survey questions.

Sessions 2 and 3
Session 2 and 3 will examine a suite of tools to increase the validity and reliability of survey findings. These sessions apply the latest evidence base for superior survey design.

Learning outcomes

At the end of this online Masterclass, you will have learnt

  1. How to apply the latest evidence for optimising the validity and reliability of your surveys, from a design perspective
  2. How to design surveys based on a better understanding of the cognitive processes of your respondents.


Allyson Holbrook - Professor, University of Illinois in Chicago, USA

Professor Allyson Holbrook is from the University of Illinois at Chicago. Allyson has previously worked closely with Professor Jon Krosnick of Stanford University.

Event information

27th Oct 22 11:00 AM to 1:00 PM
3rd Nov 22 11:00 AM to 1:00 PM
10th Nov 22 11:00 AM to 1:00 PM

Start Time:
NSW | ACT | VIC | TAS: 11:00 am -  1:00 pm
QLD: 10:00 am -  12:00 pm
SA: 10:30 am - 12:30 am
NT: 9:30 am - 11:30 am
WA: 8:00 am - 10:00 am

Arrival Time:
10 mins before start time.

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QPR Points: 50

Member Price: $550.00

Non-member Price: AU $ 880

Your Price: AU $ 880.00

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Registrations Open: 21st Feb 22 12:00 AM

Registrations Close: 10th Nov 22 11:00 AM