Masterclass 2021 - Questionnaire Design


You can book the next session (Feb to March 2022) HERE

EMAIL to ask about running a custom version of this course for your team.

This Masterclass provides the most up-to-date practices for good questionnaire design

Session 1
Session 1 will develop our understanding of questionnaire design by exploring the cognitive process by which respondents answer survey questions. The implications of these cognitive processes are then used for designing better survey questions.

Sessions 2 and 3
Session 2 and 3 will examine a suite of tools to increase the validity and reliability of survey findings. These sessions apply the latest evidence base for superior survey design.

Learning outcomes
At the end of this online Masterclass, you will have learnt

  1. How to apply the latest evidence for optimising the validity and reliability of your surveys, from a design perspective
  2. How to design surveys based on a better understanding of the cognitive processes of your respondents.

Presenter: Allyson Holbrook - Professor, University of Illinois in Chicago, USA

Professor Allyson Holbrook is from the University of Illinois at Chicago. Allyson has previously worked closely with Professor Jon Krosnick of Stanford University.

Event information

29th Nov 21 11:00 AM to 1:00 PM
6th Dec 21 11:00 AM to 1:00 PM
13th Dec 21 11:00 AM to 1:00 PM

Start Time:
NSW | ACT | VIC | TAS: 11:00 am -  1:00 pm
QLD: 10:00 am -  12:00 pm
SA: 10:30 am - 12:30 am
NT: 9:30 am - 11:30 am
WA: 8:00 am - 10:00 am

Arrival Time:
10 mins before start time.

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QPR Points: 50

Member Price: $550.00

Non-member Price: AU $ 880

Your Price: AU $ 880.00

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  • Event date has passed
  • Registrations are closed

Registrations Open: 3rd Aug 21 12:00 AM

Registrations Close: 13th Dec 21 10:00 AM