Masterclass 2020 - Scenario Thinking – A Tool for Uncertain Times

6th Jul 20 3:00 PM to 5:00 PM
13th Jul 20 3:00 PM to 5:00 PM
20th Jul 20 3:00 PM to 5:00 PM


In uncertain times you need to understand what futures are possible, not just which is most probable. In this masterclass, with Ray Poynter of The Future Place and NewMR, you will learn how to use and apply Scenario Thinking, and how to integrate insights in that process.

This masterclass comprises three two-hour online lectures, with suggested learning activities between classes.

Session 1:

  • Introduction to Scenario Thinking
  • Case study example
  • Creating Scenarios from factors
  • Practical Exercise 1

Session 2:

  • Review Exercise 1
  • The problem with predictions
  • How to use predictions to help form scenarios
  • Top-down and bottom up approaches
  • Practical Exercise 2

Session 3:

  • Review Exercise 2
  • Putting scenarios to use
  • The role of insights with scenarios
  • Q&A and wrap-up

Learning outcomes

Completing this masterclass will help you:

  • Understand the role of scenarios in planning for uncertain futures
  • Identify the steps you need to take to create a useful set of scenarios
  • Analyse the role of insights in creating and applying Scenario Thinking
  • Evaluate the benefits of using Scenario Thinking

Presenter: Ray Poynter - Chief Officer at Potentiate, Co-founder of NewMR

Ray founded The Future Place in 2001 to help businesses shift their focus from the now to the future. He is also Chief Research Officer at Potentiate, co-founder of NewMR, a Fellow of the MRS (UK), an ESOMAR Council member and well-known writer, workshop leader and conference keynote speaker. Ray has spent the last 40 years working at the intersection of research, technology and methodology. Ray has held director-level positions with a range of companies including Millward Brown, Vision Critical, Virtual Surveys, Intelliquest and The Research Business.

Event information

6th Jul 20 3:00 PM to 5:00 PM
13th Jul 20 3:00 PM to 5:00 PM
20th Jul 20 3:00 PM to 5:00 PM

Start Time:
NSW | ACT | VIC | TAS: 3.00pm-5.00pm
QLD: 3.00pm-5.00pm
SA: 2.30pm-4.30pm
NT: 2.30pm-4.30pm
WA: 1.00pm-3.00pm
International: (Auckland) 5:00pm – 7:00 pm (Singapore, Hong Kong) 1:00pm – 3:00 pm (Mumbai) 10:30 am – 12:30 pm

Arrival Time:
5 mins before start time - please make sure you have downloaded the program and be ready to start.

your PC

QPR Points: 50

Member Price: AU $412.50 (25% discount applied for members) If you are an APRC Member, please email to register for this course and receive the APRC Member price.

Non-member Price: AU $ 880

Your Price: AU $ 880.00


  • Event date has passed
  • Registrations are closed

Registrations Open: 1st Jan 20 5:00 PM

Registrations Close: 20th Jul 20 10:00 AM