Masterclass 2020 - Insights generated innovation tools

15th Oct 20 12:00 PM to 2:00 PM
22nd Oct 20 12:00 PM to 2:00 PM


This course is designed to increase the effectiveness & impact of researchers in the innovation process. This will be achieved through examining the relationship between well-chosen research methodology and successful innovation.

Session 1

  • Developing a hands-on understanding of how best practice innovation works in leading companies
  • Exploring the seven steps necessary for successful innovation, with a focus on suitable research methodologies for each of these steps.
  • How research can be used for a consumer-centric Innovation approach

Session 2

How research can maximise an organisation’s ability to innovate and grow by:

  • Unlocking growth opportunities though identifying Critical Action Points
  • Drawing inspiration beyond existing categories & markets
  • Prioritising the largest opportunities
  • Understanding the impact of Consumers, Competition, Culture & Capabilities
  • Applying research findings to transform concepts & prototypes into saleable products / services

Learning outcomes

At the end of this online Masterclass, you will have learnt how to

  1. Design your research approach by linking strongly to the end innovation goal.
  2. Offer research input at each stage in the client innovation process.
  3. Take a broader role in assisting clients to achieve a successful outcome when pursuing new product development.


Ian Nicholson – Nicholson Innovation, Sydney

Ian has over 20 years Brand Management & Innovation experience with some of the world’s largest consumer goods companies. He is a global expert in leading innovation techniques that drive growth, including Jobs Theory, Design Thinking, Lean Start-up and Business Model Canvas.

Event information

15th Oct 20 12:00 PM to 2:00 PM
22nd Oct 20 12:00 PM to 2:00 PM

Start Time:
NSW | ACT | VIC | TAS: 12:00 pm -  2:00 pm
QLD: 12:00 pm -  2:00 pm
SA: 11:30 am - 1:30 pm
NT: 11:30 am - 1:30 pm
WA: 10:00 am - 12:00 pm

Arrival Time:
5 mins before start time - please make sure you have downloaded the program and be ready to start.

your PC

QPR Points: 50

Member Price: $550.00

Non-member Price: AU $ 880

Your Price: AU $ 880.00


Registrations Open: 1st Jul 19 5:00 PM

Registrations Close: 23rd Oct 20 10:00 AM