Masterclass 2020 - Developing world class innovation - what researchers must do

15th Oct 20 12:00 PM to 2:00 PM
22nd Oct 20 12:00 PM to 2:00 PM


Now more than ever, insight lead innovation is needed to drive growth in uncertain volatile times & highly competitive environments.

This course is designed to significantly increase the effectiveness & impact of researchers in the innovation process. This will be achieved by understanding what a world class innovation process looks like, demonstrating how research can add significant value at each step, uncovering unseen growth opportunities and guiding effective decision making across all levels in the company.

Session 1

  • Developing a hands-on understanding of how best practice innovation works in leading companies, delivering above average growth and brand development

  • Exploring the seven steps necessary for successful innovation and how research is essential to add significant value at each stage

  • Elevating the researchers' role to being an essential innovation partner

  • Practical advice on how to develop an effective consumer-centric innovation approach

Session 2

How research can maximise an organisation’s ability to innovate and grow by:

  • Ensuring innovation enhances brand purpose, strategic goals and incremental revenue

  • Discovering consumer led sources of growth from beyond existing categories & markets

  • Developing a highly competitive and correctly balanced innovation approach

  • Ensuring a strong & relevant consumer perspective when prioritising opportunities

  • Understanding the make or break influences of Competition, Culture & Capabilities

  • Applying research findings to transform concepts & prototypes into saleable products / services

  • Increasing the ROI of research and innovation research with lean budgets

Learning outcomes

At the end of this online Masterclass, you will have learnt how to:

  • Design your research approach by linking strongly to the end innovation goal.
  • Offer research leadership at each stage in the client innovation process.
  • Take a broader role in assisting clients to achieve superior outcomes when pursuing new product & service development.


Ian Nicholson – Nicholson Innovation, Sydney

Ian has over 20 years Brand Management & Innovation experience with some of the world’s largest consumer goods companies. He is a global expert in leading innovation techniques that drive growth, including Jobs Theory, Design Thinking, Lean Start-up and Business Model Canvas.

Event information

15th Oct 20 12:00 PM to 2:00 PM
22nd Oct 20 12:00 PM to 2:00 PM

Start Time:
NSW | ACT | VIC | TAS: 12:00 pm -  2:00 pm
QLD: 11:00 am -  1:00 pm
SA: 11:30 am - 1:30 pm
NT: 10:30 am - 12:30 pm
WA: 9:00 am - 11:00 am

Arrival Time:
5 mins before start time - please make sure you have downloaded the program and be ready to start.

your PC

QPR Points: 50

Member Price: $550.00

Non-member Price: AU $ 880

Your Price: AU $ 880.00


Registrations Open: 1st Jul 19 5:00 PM

Registrations Close: 23rd Oct 20 10:00 AM