Market & Social Research

Market & Social Research, formerly known as the Australasian Journal of Market and Social Research

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2010-2015 Editions
2000-2010 Editions
1993-2000 Editions


Volume 22 No 2 January 2015 - Electronic

(Last edition of the journal)

A consumer-based brand equity study for small market share brands - by Luming Wang and Adam Finn

Why validation is important: an example using the NEP scales - by Linda Brennan, Wayne Binney, Torgeir Aleti, and Lukas Parker

Understanding student perceptions of a career in the marketing research industry: Implications for positioning and engagement - by Gregory J Brush, Catherine Frethey-Bentham, Michael Ayre,

Samantha Elmslie, Caroline Fowler, Amy Howell and Erika Walsh

National Australia Bank quarterly business survey - by Sarah Wrigley

“CommBank CAN” - qualitative research in creative development - by Jem Wallis and Ainslie Williams with Monique Macleod and Jo Rozario

Reframing help seeking… from girly to ballsy - by Dr Vicki Arbes and Tass Mousaferiadis

The introduction of dual-frame telephone surveys to Australia - by Darren Pennay

Listening to community – research and evaluation for the National Indigenous Ear Health Campaign - by Anne Redman, Mary Raftos, Dr Helen Price and Nick Connelly

Capturing the commuters - redefining large scale intercept studies - by Jason Whatley and Jacquie Norton

Community Engagement Police Officers (CEPOs): Improving community safety and making a difference in remote Aboriginal and Torres Strait Islander communities - by John Young, David Spicer, Desleigh Dunnett andJudy Putt

State Trustees uses integrated research and insights to launch an online will kit and become the market leader - by Carmen Gould

Shifting gears and driving business change - by engaging dealers - by Loretta Law, Hannah Roy, Carlie Sidey, Ante Grabovac, Ben Sullivan and Horst Feldhaeuser

Short and sweet - maintain the rigour, reap the rewards - by Stewart Warren, Rohan Raghavan and Ken Roberts

Volume 22 No 1 June 2014 - Electronic

Ethnography-photography: A visual approach to segmentation and living standard evaluation in emerging markets - by Steven Greenland

A comparison of group-based research methods - by Melanie Randle, Hugh Mackay and Dorothy Dudley

Researching the respondents - by Karen Johnston and Joanne Ryan

Volume 21 No 2 December 2013 - Electronic

Testing for telepresence: A naturalistic decision theory perspective - by Yu-Hui Tu, T. W. Allan Whitfield, and Simon Jackson.

Country of origin labelling of fresh produce: Consumer preferences and policy implications - by Judith Holdershaw, Philip Gendall and Paula Case.

Research in the first person: Reflection on the research experience using a research journal - by David Lamb.

Researching the ‘researched’ about research: A fresh perspective on the power of focus groups - by Steve Sheppard and Heather Jones.

Volume 21 No 1 June 2013 - Electronic

Best-Worst scaling…reflections on presentation, analysis, and lessons learnt from case 3 BWS experiments - by Jannie Mia Adamsen, Sharyn Rundle-Thiele and Jennifer A. Whitty

The Positioning of premium private label brands - by Pam Feetham and Phil Gendall

Discovering brand meaning: Deriving the domains of a sub-brand - by Kaleel Rahman

Volume 20 No 2 December 2012 - Electronic

The challenges of market research in emerging markets: A practitioner perspective from Sub-Saharan Africa. - by Steven Greenland and Kwamena Kwansah-Aidoo

Response mode, response duration and survey bias: results from the 2010 Australian National Infant Feeding Survey. - by Pramod Adhikari

The who, when, where and how of Smartphone research - by Brian Fine and Con Menictas

The ‘unfocused’ group discussion technique. - by Hugh Mackay

Volume 20 No 1 June 2012 - Electronic

The 2010 Australian Infant Feeding Survey: Effects of mode, incentive and reminders on the response rate. - by Pramod Adhikari

Deletion, distortion and data collection: the application of the Neuro-linguistic Progamming (NLP) meta-model in
qualitative interviews. - by Jenny Knight

Using social networks and Guanxi in case study research on Australian firms doing business in China. - by Stuart Orr and Jane Menzies

Joseph Banks (1743-1820): The market researcher whose client was the British Empire. - by David T. Bottomley

Volume 19 No 2 December 2011 - Electronic

AMSRS conference review 2011

Using preferred, understood or effective scales? How scale presentations effect online survey data collection - by Philip A. J Derham

Handling “Don’t know” responses in parallel CATI and online surveys - by Don Porritt and Benjamin R. Marx

Assessing flat-lining response style bias in online research - by Con Menictas, University of Newcastle, Paul Wang, University of Technology Sydney, Brian Fine, Australia Online Research, Grounded theory - by Birks & Mills, book review Ruth Rentschler

Volume 19 No 1 June 2011 - Electronic

Recruiting Opinion Leaders and Innovators

A Comparison of Mail versus ‘Web plus Mail’ Using Addressed-based Sampling - by Mike Brennan

Are the Prompt Responders to an Online Panel Survey Different from Those Who Respond Later? - by Dr. Anne Sharp, Patrick Moore, and Katherine Anderson


Volume 18 No 2 December 2010 - Electronic

The Effect of a Chocolate Incentive on Mail Survey Response Rates. - by Mike Brennan

The Effect of an Incentive (Chocolate) and a Replacement Questionnaire on Sample Composition, Item Non-response and Response Distribution in a Mail Survey. - by Mike Brennan and Jan Charbonneau

Volume 18 No 1 October 2010 - Electronic

A Test of Five Methods for Recruiting a Radio Diary Panel - by Mike Brennan and Gavin Lees

Market Research Not Newsworthy, Shock Horror! The Press View of Market Research in Britain and Ireland - by Clive Boddy

Volume 17 No 2 December 2009 - Electronic

The Effect of Questionnaire Colour on Mail Survey Response Rates: New Data - by Mike Brennan

Does Colour Make a Difference? Mãori and Pacific Island parental response to and completion of colour vs. black and white questionnaires. - by Marewa Glover, Chris Bullen, Vili Nosa, Stephanie Erick-Peleti, Robert Scragg and John Paynter

The Nature and Extent of Postal Survey Noncontact: Implications for Survey Practice - by Benjamin Healey, Philip Gendall and Stephen Haslett

Telephone Surveys Using Mobile Phones: An Analysis of Response Rates, Survey Procedures and Respondents' Characteristics - by Paula Vicente and Elizabeth Reis

Volume 17 No 1 June 2009 - Electronic

Qualitative Marketing Research: Theory and Practice - John R. Rossiter

The Effect of Questionnaire Coulour, a Chocolate Incentive and a Replacement Return Envelope on Mail Survey Response Rates - by Mike Brennan and Xiaozhen Xu

The Design of Survey Questions: Lessons from Two Attempts to Reduce Survey Error Rates - by Philip Gendall, Janet Hoek and Rachel Douglas

Ethnographic Approaches to Gathering Marketing Intelligence - Clive Boddy

Volume 16 No 2 December 2008 - Electronic

Enter the online Dragon - With Caution - R. Susan Ellis, Brian Fine and Daisy Xu

Computer-Adided Content Analysis: An Important Weapon in a Marketing Communication Researcher's Arsenal - Robert A. Opoku

Super crunches - hove anything can be predicted - Michael Milgate

Volume 16 No 1 June 2008

Are projective techniques actually projective or are market researchers wasting their time? - Clive Boddy

The effect of item-order-effect on juster scale estimates - Mathew Parackal

Focus group discussions and brainstorming sessions: What's the difference? - Clive Boddy

Book review

Volume 15 No 2 December 2007


Challenges for conducting internet based surveys - a reflection - Michael Milgate

The impact of telemarketing on market and social research: New Australian evidence about the nature of the problem - Szymon Duniec and Danica Ralston

Looking through the social marketing lens: Research issues and techniques - Marie-Lousie Fry

Book review

Volume 15 No 1 June 2007

Improve survey responses - by pre-segmenting customer samples - Philip Derham

Coffee, tea or replacement questionnaire? Improving mail survey response rates from volunteers - Mike Brennan, Jan Charbonneay and Andrew Hercus

User-friendliness of answer formats - an empirical comparison - Sara Dolnicar and Bettine Grun

Pressure to innovate: Does validity suffer? - Linda Brenna and Jim Camm

Book review

Volume 14 No 2 December 2006


A Problem In Questionnaire Design - Philip Gendall and Janet Hoek

Seeking Insight Beyond Packaged Analysis - Associate Professor Don Porritt

Investigating the Contextual Requirements of the Juster Scale - Mathew Parackal and Ron Garland
Dealing with Information Overload - R. Susan Ellis

Volume 14 No 1 June 2006

Managing Contactability in Telehone Surveys - Katrine Plocinski, David HB Bednall, Stewart Adam

Shake, Rattle or Roll? Measuring the Impact of Market Research Projects - Peter Link, Jacinta Burke, Simon Fox

The Research Buyer's Perspective of Market Research Effectiveness - David HB Bednall, Michael J Valos, Bill Callaghan, Linda Brennan

Book Reviews

Volume 13 No 2 December 2005


Market Research Effectiveness: The Effects of Organisational Structure, Resource Allocation and Strategic Type - Michael J Valos, David HB Bednall

Groups in Focus: The distinctive difference between focus group discussions and focus group interviews - Clive R Boddy

The Behaviour of Mail Survey Non-respondents - Philip Gendall, Janet Hoek,
Anna Finn

Volume 13 No 1 June 2005


Research services offered - by Australian advertising agencies - Alan T Shao,
David S Waller

Return on marketing investment: A practical end to end approach for linking marketing investments to shareholder value - Liane Ringham

Consensus versus polarisation: Measuring ordinal variability - T Paul Hutchinson

Understanding mail survey non-contact: an examination of misaddressed survey invitation returns - Benjamin Healey, Philip Gendall

Book Reviews

Volume 12 No 2 November 2004

AJMR Forum

The impact of space and survey format on open ended responses - Philip Derham

Choosing Response Scale Labels and Length: Guidance for Researchers and Clients - Penny Darbyshire, Heath McDonald

Conducting Internet Surveys - A Practical Focus - Carmen Gould

Book Reviews

Volume 12 No 1 June 2004

AJMR Forum

Marketing Research and its Value: The Experience of Australian Organisations - Marcin Pont, Simon Berry, Stewart Adam, Robin N Shaw

Small Business Perceptions of Online Marketing Research - Stewart Adam, Robin Shaw

Living with children: the subtle nuances of everyday observation - implications for market research - Al Marshall

Interviewer experience, vocal skills and the recruitment of telephone survey respondents - David HB Bednall, David E Hall

Directory of Syndicated Research

Volume 11 No 2 November 2003

Using cluster analysis for market segmentation - typical misconceptions, established methodological weaknesses and some recommendations for improvement - Sara Dolnicar

Convergent interviewing: a structured approach to defining market research problems - Andreas M Riege

Segmentation issues in online marketing - Ian Michael, Anona Armstrong

Conceptualising brand salience using memory theory - Julian Vieceli, Frank Alpert

Volume 11 No 1 April 2003

Online versus postal data collection methods: An examination of issues and a comparison of results - Stewart Adam, Heath McDonald

Item order effects in Juster Scale pricing research - Malcolm Wright, Gavin Lees

Segmenting markets - by communication versus sensory preferences: The tongue has its reasons that reason does not know - Howard R Moskowitz, Arlene Gandler

Changing response rates in Australian market research - David H B Bednall, Mike Shaw

Volume 10 No 2 July 2002

Interviewer Evaluations of Interview Quality - John Dawes

Internal Market Research: Oxymoron or Good Business - R Susan Ellis, Karen van Druten

Web-based Polling: An Evaluation of Survey Modes - Janet Hoek, Philip Gendall, Benjamin Healey

Review of: Principles of Forecasting: A Handbook for Researchers and Practicioners - reviewed - by John Aitchison

Volume 10 No 1 January 2002

Can You Trust Perceptual Maps? - Ross Bowden

Factors Driving the Diffusion of Market Reseach in East Asia - Al Marshall

Five Point Vs Eleven Point Scales: Does It Make a Difference to Data Characteristics? - John Dawes

Volume 9 No 2 July 2001

Qualitative Research on the Net: Challenging Prevailing Paradigms - Al Marshall

Customer Driven Development: A Paradigm for Sustainable Innovation in "Cyberspace" Using Quantitative Research Methods - Howard Moskowitz

Identifying the Key Issues for Measuring Loyalty - Rebekah Bennett, Liliana Bove

Volume 9 No 1 January 2001

The Effect of Mailing Strategies and Incentives on Response Rates to Mailed Surveys - D.S. Brennan, A.J. Spencer, S. Kriven, F.S.P. Szuster

The Impact of Mentioning a Scale Mid-Point in Administering a Customer Satisfaction Questionnaire Via Telephone - John Dawes

Deductive Segmentation - Timothy Bock

Developing a Two-Way Understanding Between Universities and the Market Research Industry - Jill Sweeney


Volume 8 No 2 July 2000

Where Angels Fear to Tread: Interaction Effects in Multiple Regression - Pierre Berthon, Leyland Pitt, Mitchael Ewing, Deon Nel

How Ad Liking (La) Relates to Branding & The Implications for Advertising Testing - Rachel Kennedy, Byron Sharp, Cam Rungie

Controlling Order-Bias: Analysis of the 1998 National Drug Strategy Household Survey - Pramod Adhikari

Sensory Driven Product Development: Optimization Approaches and Analyses - Howard R. Moskowitz

Volume 8 No 1 January 2000

Responding to the Problem of Non response - Philip Gendall

An Evaluation of Political Polling in a Postal Vote - Malcolm Wright

The Reliability and Validity of Objective Measures of Customer Service: "Mystery Shopping - John Dawes, Byron Sharp

Volume 7 No 2 July 1999

Export Information and the Role of Marketing Research - Felicitas U. Evangelista

Mail Surveys: Lessons from New Zealand on Costs and Response Rates - John Watson, Ashley Lye and Leslie A. Raymore

A Closer Look at Brand Loyalty in Fast Moving Consumer Goods - Adee Athiyaman

Customer-Driven Modelling of Satisfaction Behaviour - George Wittingslow and Selby Markham

Market Research on the Internet: A Survey of North American Researchers - J. Brad Davis

Volume 7 No 1 January 1999

The Effect of Contrasting Cover Designs on the Response to a Mail Survey - Philip Gendall

Advertising Agency Research Capability as a Factor in Winning New Clients - Kim Shyan Fam and David S Waller

Clusterwise Regression: Concept and Application - Jacques-Marie Aurifeille and Pascale Quester

Expectations of Excellence in Creative Product: The Views of Senior Creatives and Advertising Clients Contrasted - Railton Hill and Steven Phelan

Volume 6 No 2 July 1998

Advertising Effectiveness Measurement: A Review of Industry Research Practices - Lynne Eagle, Ken Hyde, and Philip J. Kitchen

Relationships Based Research in Inter-Organisational Market Exchange: Some Practical, Methodological Considerations - Brian Low and Mark Dignam

Lessons From an Exit Poll: Mitcham By-Election - David H.B. Bednall

Response Order Effects in Large Attitudinal Survey - Pramod Akhikari

Measuring Consumer Emotions in Service Encounters: An Exploratory Analysis - Michael Edwardson

Volume 6 No 1 January 1998

Increased Support for Aboriginal Reconciliation: Fact or Artefact? - Robert J Donovan

Structural Equation Modelling in Market Research - Scott MacLean and Keven Gray

Rank Order Correlations and Interpretability of Cluster-Based Segmentations - David E Hansen

Volume 5 No 2 July 1997

How Do Market Research Scales Compare Across Languages? - Kevin E. Voss and Donald E. Stern Jr.

An Empirical Test of a Hybrid Conjoint Assumption - Hume F. Winzar and Lester W. Johnson

Evaluating Sponsorship Effectiveness: An Epidemiological Approach to Analysing Survey Data - Robert J Donovan, C D'Arcy, J Holman, Billie Corti and Geoffrey Jalleh

Balance in Analysing Open-Ended Questions: How to Yield Richer Information - Emanuel Dion and Pascale Quester

Volume 5 No 1 January 1997

Tracking the Values of Ageing Baby Boomers: Will Middle Age be Making a Difference? - Thomas E Muller and Norman Woodcock

Can Market Research Make A Difference to Advertising? Effective Research for Effective Results - Graham Staplehurst

Brand Equity: Measuring What Matters - Chris Styles and Tim Ambler

Volume 4 No 2 July 1996

The Impact of Categorising Variables on Information Retention - Emanuel Dion and Pascale Quester

Data Mining with Neural Networks - Bruce R Klemz

A'asian Res. Practitioners' View - the Role of Response Behaviour Theory in Survey Res.Strategy - Gerald Albaum, Felicitas Evangelista, Nila Medina

Using Word Associations to Test Mission Statements: An Explanatory Study - David Ch'ng

Targeting Minority Ethnic Consumers in Australia and New Zealand - Scott Koslow

Volume 4 No 1 January 1996

The Use of Mkt Res Info in the New Product Development Process: An Australian Perspective - Elias Kyriazis and Paul G. Patterson

Group Support Systems: An Alternative to Focus Groups - Geoffrey N Soutar, Alma M Whitely and James L Callan

Using Diagnostics of Dynamic Choice Models to Defend Against New Product Launches - John Roberts and Charlie Nelson

Volume 3 No 2 July 1995

Customers' Role in the Continuous Quality Improvement Process - V Kumar and Velavan Subramaniam

Organisational Learning and the Utilisation of Marketing Research - Cam Rungie

A Review of International Research Into Promotional Effectiveness - John H Roberts

Linking Process Performance, Critical Incidents, Service Quality & Customer Satisfaction - Bill Merrilees

Volume 3 No 1 January 1995

How to Make Customer Service Satisfaction Research Deliver Actionable Results to Managers - David Shieff and Roderick J Brodie

Using Market Research in Strategic Planning, Part 4: Controlling and Evaluating a Plan - R Susan Ellis

Interpreting Opinions about Television Channels - Philip Gendall

State-of-the-art in Brand Equity Research: What We Know and What Needs to be Known - V Kumar and Jaishankar Ganesh

Erratum - The Use of Moving Averages AJMR Vol. 2 / 2 - Lester Johnson

Volume 2 No 2 July 1994

The Use of Moving Averages: A Case Study in Extracting Information from Data Bases - Max Sutherland & William Harper

CATPAC: A Neural Network for Qualitative Analysis of Text - Joseph Woelfel and Nick Stoyanoff

Using Market Research in Strategic Planning, Part 3: Developing and Selecting Strategy - R Susan Ellis

Customer Satisfaction and Loyalty for a Continuous Consumer Service - Liane Ringham, Lester Johnson and Claude Morton

A Comparison of Res.Techniques to Guide the Concept Phase in New Product Dev. Process - Linda J Morris

Volume 2 No 1 January 1994

Using Choice Modelling to Diagnose Markets and Identify Managerial Leverage Points - John Roberts

The Role of Res. In A Learning Org. - Measuring Customer Satisfaction In The Public Sector - Martin Stewart-Weeks & John Fidler

Using Mkt. Res. in Strategic Planning, Part 2: Assessing External Threats & Opportunities - R Susan Ellis

The Moderator's Role: Alternative Perspectives - Alistair K.W. Marshall

Volume 1 No 1 July 1993

The Market Research Industry in Australia - Graham Ihlein

Advertising Agencies' Attitudes Toward Competing for Creative Assignments - John R. Rossiter & Paul Saintilan

The Utilisation of Voice Stress Analysis to Establish Attitude Measurement Validity - Dean E. Allmon & James Grant IV

Using Market Research in Strategic Planning, Part 1: Assessing Int. Strengths & Weaknesses - R Susan Ellis

Conjoint vs Contingent Valuation in Determination of Attribute Value - Lester Johnson & Liane Ringham

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