The Practice Insights Back to Search Results

Company Details

Established 2015

Suite 1 / 98 Glebe Point Road
Glebe NSW, 2037 Australia

Alternative Address:
7 Wigram Street
Wentworth Falls NSW, 2782

Phone: 0412 994 642
Contact: Nick Agafanoff

Membership & Certifications

General Information

In consumer research today no one discipline or approach is a silver bullet.

At The Practice Insights we bring together a broad range of skills, expertise and knowledge across disciplines: design-inspired thinking, video storytelling, online forums, Netnography, i-tracking, AI. We also bring new approaches to projective and diagnostic techniques, semiotics, need states analysis, online surveys and sentiment polling.

We help our clients to achieve greater success in modern, dynamic, local and global markets by enabling full immersion into how consumers experience products, services, brands and branded experiences in their everyday lives and by exploring their deeper human relationships.

Empowering Our Research Panel.

  • Meeting people in their worlds and on their terms (physical and online)
  • Allowing consumers to tell their story, show and tell their worlds
  • Collaborating with consumers as co-researchers wherever possible
  • Enabling consumers to conduct social experiments of their own
  • Encouraging consumers to bring others into honest and real discussions
  • Identifying implications for the business once consumers are fully aware of their relationship to brands, products, services and branded experiences.

Research Society Members Nick Agafanoff

Key Personnel

Nick Agafonoff - Director of Lived Experience

Rigas Harbilas - Director of Research

Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Distribution
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Other utilities
  • Pharmaceutical
  • Gaming
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Brand health
  • Business to business research
  • Market segmentation
  • Children's research
  • Multivariate analysis
  • Choice modelling
  • Consultancy
  • Continuous tracking
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Panel
  • Data processing
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Readership surveys
  • Feasibility studies
  • Retail audits
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Syndicated studies
  • Group/in depth recruitment
  • Telephone interviewing
  • Internet usage studies
  • Website evaluation
  • Online interviewing

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