General Information

We are CONSUMER STRATEGISTS

We have established a unique collective of consulting, scientific & technical capabilities;

• Behavioural Psychology
• Data Analytics
• Design Thinking 
• Management Consulting
• Market Research
• Tech Development/ Programming

We work with our clients to THINK BEYOND NEXT

WHY?

Market research is no longer an independent function. Companies are increasingly moving to agile and collaborative ways of working and they need insights partners who combine technical and strategic consulting capabilities.

What differentiates 5D, and why many of Australia’s largest companies choose us as their strategic insights partner, is our ability to challenge our clients with strategic & innovative thinking, our unique approach to problem solving, our experience to build bespoke tech & analytic solutions to capture and integrate sources of data, and our consulting skills to work with senior stakeholders to embed insights & drive change.

WHAT?

While we consult on a wide range of business issues, we are market leaders in the following three areas, which combined, build a strategic consumer driven insights ecosystem that drives growth.

Research Society Members Lyndall Spooner QPR, Sara-Lee Been QPR, Laura Fagan, Alex Vishney QPR, Kirsty Wright, John Crowley, Emma Fitzgerald, Audrey Ballandras, Chen Zhao, Simone Sandoval, Marie Morey

Key Personnel

Lyndall Spooner, Managing Director
Over 20 years’ experience in management consulting and market research including having worked with a leading innovation consultancy, Lyndall specialises in leadership team engagement, market modelling and marketing strategy.

David Gemmola, Director
25 years consulting experience, 12 years in market research. Specialist in B2B research for operational improvement and product development, considerable experience and knowledge in complex financial products, advice and telecommunications.

Alex Vishney, Director Business Consulting
20 years experience across academic, agency and client side research. Alex specialises in identifying growth opportunities for clients through advanced analytics, consumer psychology and commercial understanding.

John Crowley, Director Business Consulting
18 years experience with agencies in London and Sydney specialising in market strategy, product development and customer experience for technology, telecommunications, finance and retail clients.

Sara-Lee Been, Director of Research
17 years market research experience across a broad range of industries - Sara succeeds in making the complex simple, translating findings into clear direction for clients.

Nick Wyatt, Data Scientist
16 years experience in statistics and research in the UK and Australia - expert in advanced data analytics including driver studies, choice models and segmentation.

Kai Lufen, Director of Operations
With over 10 years' experience Kai leads our operations team encompassing online survey programming, customer sample security and management and digital engagement.