Fifth Dimension Back to Search Results

Company Details

Established 2006

Level 1, 91 Campbell Street
Surry Hills NSW, 2010 Australia

Phone: 02 9213 1700
Contact: Lyndall Spooner

Membership & Certifications

General Information


We have established a unique collective of consulting, scientific & technical capabilities;

  • Behavioural Psychology
  • Data Analytics
  • Design Thinking 
  • Management Consulting
  • Market Research
  • Tech Development/ Programming

We work with our clients to THINK BEYOND NEXT


Market research is no longer an independent function. Companies are increasingly moving to agile and collaborative ways of working and they need insights partners who combine technical and strategic consulting capabilities.

What differentiates 5D, and why many of Australia’s largest companies choose us as their strategic insights partner, is our ability to challenge our clients with strategic & innovative thinking, our unique approach to problem solving, our experience to build bespoke tech & analytic solutions to capture and integrate sources of data, and our consulting skills to work with senior stakeholders to embed insights & drive change.


While we consult on a wide range of business issues, we are market leaders in the following three areas, which combined, build a strategic consumer driven insights ecosystem that drives growth.

Research Society Members Lyndall Spooner QPR, Sara-Lee Been QPR, Laura Fagan, Alex Vishney QPR, Kirsty Wright, John Crowley, Emma Fitzgerald, Audrey Ballandras, Chen Zhao, Simone Sandoval, Marie Morey

Key Personnel

Lyndall Spooner, Managing Director
Over 20 years’ experience in management consulting and market research including having worked with a leading innovation consultancy, Lyndall specialises in leadership team engagement, market modelling and marketing strategy.

David Gemmola, Director
25 years consulting experience, 12 years in market research. Specialist in B2B research for operational improvement and product development, considerable experience and knowledge in complex financial products, advice and telecommunications.

Alex Vishney, Director Business Consulting
20 years experience across academic, agency and client side research. Alex specialises in identifying growth opportunities for clients through advanced analytics, consumer psychology and commercial understanding.

John Crowley, Director Business Consulting
18 years experience with agencies in London and Sydney specialising in market strategy, product development and customer experience for technology, telecommunications, finance and retail clients.

Sara-Lee Been, Director of Research
17 years market research experience across a broad range of industries - Sara succeeds in making the complex simple, translating findings into clear direction for clients.

Nick Wyatt, Data Scientist
16 years experience in statistics and research in the UK and Australia - expert in advanced data analytics including driver studies, choice models and segmentation.

Kai Lufen, Director of Operations
With over 10 years' experience Kai leads our operations team encompassing online survey programming, customer sample security and management and digital engagement.

Research Fields:
  • Advertising
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • Media
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Distribution
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Telecommunications
  • FMCG
  • Health
  • Other utilities
  • Pharmaceutical
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Multivariate analysis
  • Choice modelling
  • Mystery shopping
  • Consultancy
  • Continuous tracking
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Data processing
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Feasibility studies
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Syndicated studies
  • Telephone interviewing
  • Internet usage studies
  • Online interviewing
  • Web surveys

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