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Company Details

Established 1999

Ogilvy House Level 1, 72 Christie Street
St Leonards NSW, 2065 Australia

Phone: +612 8922 9200
Fax: +612 8922 9292
Website: www.theoru.com
Contact: Sam Dier
Email: panels@theoru.com

Membership & Certifications

General Information

The Online Research Unit is a specialist online data collection and panel management company. We own and manage Australia's most respected consumer and business panels. 


This is what our clients say about us….

“From my experience, Australia’s most representative panel’

‘The cream of the crop’

‘I have used most of the panel suppliers and I have no doubts the ORU is the best in terms of data quality’

“A team that excel in getting the job done properly’


The ORU employ best practise methods, high quality personnel and world leading technology.

We are a local team that set the benchmark – all functions of panel management, sampling, scripting and data processing are under one roof, giving our clients unparalleled levels of service.

From the simple to the complex, sample provision to custom panel building, passive monitoring, segmentation profiling and the full suite of mobile tools.

ISO 20252 and ISO 26362 compliant. 

Research Society Members Sam Dier, Sandra Wong QPR

Key Personnel

24 Personnel

Research Methods:
  • Brand health
  • Business to business research
  • Market segmentation
  • Choice modelling
  • Continuous tracking
  • Omnibus surveys
  • Panel
  • Data processing
  • Employee/staff surveys
  • Software provision
  • Syndicated studies
  • Website evaluation
  • Online interviewing
  • Web surveys

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