DeltaMV Knowledge Solutions Back to Search Results
Unit 2, 6A Nelson Street
Annandale NSW, 2038 Australia
Why behaviour strategy matters
The latest thinking in behavioural economics and neuroscience is changing the way we understand memory, consciousness and triggers in behaviour. This forever impacts the way research is conducted at the environment, category, brand and consumer level.
We now know that the vast majority of what happens in the brain is not conscious - it occurs at the 'pre-conscious level'. Traditional research has been far too dependent upon conscious rational response. Increasingly, simply asking consumers 'why did you buy this?' is looking very naive.
At DeltaMV our expertise lies in understanding the combination of emotion, thought and action.
What we do is well beyond the research decisions of old. Asking "do we do qual or quant?" seems somewhat antiquated with what we know today. It is an exciting time in research as the latest thinking extends us and implores us to change the way we engage with our customers to find out how they feel, think and act. We do not hang our hat on a single method; our skill is how we bring these methods together to deliver a clear, defendable behaviour strategy for your business.
Research Society Members Neil Doyle QPR
Neil Doyle PhD is the founder and regional CEO of DeltaMV Knowledge Solutions. He brings with him a wide range of qualitative and quantitative experience from senior roles over the last 25 years. Neil has worked with many of the world's largest brands across Asia Pacific. Client-side with Coca-Cola Far East, he was responsible for providing fact-based strategic marketing direction in South East Asia. Agency side he has held senior positions with ACNielsen (Director), InsightAsia (Managing Director) and Millward Brown (Regional Director).
- Finance & insurance services
- International markets
- Tourism & hospitality
- Food and drink
- Retail (excluding food & drink)
- Social/opinion research
- Analysis and interpretation
- Brand health
- Business to business research
- Market segmentation
- Children's research
- Multivariate analysis
- Choice modelling
- Non English speaking background
- Continuous tracking
- Packaging research
- Customer satisfaction & loyalty studies
- Perceptual mapping
- Pricing/promotions research
- Product testing/new product development
- Experimental design
- Group/in depth analysis and interpretation
- Group/in depth moderation