Roy Morgan Back to Search Results

Company Details

Established 1941

Tonic House, 386 Flinders Lane,
Melbourne VIC, 3000 Australia

Alternative Address:
G.P.O. Box 2282
Melbourne VIC, 3001 Australia

Phone: 03 9629 6888
Fax: 96291250
Contact: Michele Levine; Athina Katiforis; Howard Seccombe; Portia Morgan

Membership & Certifications

General Information

Since its foundation in 1941, Roy Morgan Research has built a reputation for providing accurate, meaningful and insightful information to help society come to grips with reality and to help marketers, the media, governments and institutions make better, more informed decisions.

The Company has achieved global recognition for pioneering numerous new research methodologies, keeping ahead of the changing social landscape and emerging technologies.

However the fundamentals of our philosophy have not changed.  In fact, with McLuhan’s Global Village now a reality, the explosion of new mediums, the unprecedented bombardment of data and ‘free’ information, the giant leap from megabytes to gigabytes to terabytes, our fundamentals are more fundamental than ever.

Our products include: Roy Morgan Single Source, Young Australians Survey, Value Segments, The Reactor, Asteroid, Roy Morgan Audiences, Helix Personas, LIVE Audiences Evaluation, Social Media and Customer Satisfaction Awards.  Our services include: Large-scale Government Research, On-line Research, International Interviewing, Advertising Research, Business Research, Customised Research, Segmentation and Analytics and Economic, Political and Social Research.

Industries covered include: Banking and Finance, Media, Telecommunications, Automotive, Gambling, Alcohol, Consumer Products, Retail, Technology, Travel and Tourism, Utilities and Government. 

Research Society Members Michele Levine Fellow QPR, Athina Katiforis QPR, Tania Bellofiore (nee Sperti), Steven Braddon, David Erickson, Suela Qemal, Rebecca Varley, Christine Maddern & David Laffin

Key Personnel

Michele Levine, CEO

Portia Morgan, Head of Client Service and Sales

Howard Seccombe, Head of  Roy Morgan LIVE

Athina Katiforis, Head of the Roy Morgan Research Institute

Julian McCrann, Morgan Poll Manager

Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Distribution
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Other utilities
  • Pharmaceutical
  • Gaming
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Children's research
  • Multivariate analysis
  • Choice modelling
  • Mystery shopping
  • Consultancy
  • Non English speaking background
  • Continuous tracking
  • Omnibus surveys
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Panel
  • Data processing
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Readership surveys
  • Feasibility studies
  • Retail audits
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Software provision
  • Group/in depth moderation
  • Syndicated studies
  • Group/in depth recruitment
  • Telephone interviewing
  • Internet usage studies
  • TV & radio audience measurement
  • Website evaluation
  • Online interviewing
  • Web surveys

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