OmniCom Research Pty Ltd Back to Search Results

Company Details

Established 1997

107 Moor Street
Fitzroy VIC, 3065 Australia

Phone: +61 3 96994500
Website: omnicom.net.au
Contact: Omnia Holland
Email: omnicom@omnicom.com.au

Membership & Certifications

General Information

OmniCom Research Pty Ltd is a privately owned and independent marketing and research consultancy founded by Omnia Holland in 1997. 

OmniCom Research comprises consumer and marketing psychologists expert at the development of brand strategies, utilising ethnographic immersion, unique qualitative/quantitative grafting, state of the art concept testing.

 

OmniCom Research sets itself apart from other providers in three key areas:

 

  1. The excellence of a boutique agency combined with the models of a global agency
  •  Boutique servicing with provision of service through senior partners
  •  World class models empirically validated
  • The best of both worlds – people and processes

 

  2.   Qualitative as well as Quantitative expertise within the same agency

  • Qualitative researchers qualified in psychology and marketing
  • Quantitative researchers qualified in statistics and modeling
  • The best of both worlds – seamless and accountable

 

 3.  Unparalleled research approaches engineered for digital application

  • Qualitative approaches engineered for digital application
  • Quantitative approaches engineered for digital application
  • The best of both worlds – qualitative research with quantitative numeracy

Research Society Members Omnia Holland QPR

Key Personnel

Omnia Holland

Belinda Henry
Danielle Paige
Jessica Khalek

Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Medical
  • Tourism & hospitality
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Telecommunications
  • FMCG
  • Health
  • Other utilities
  • Pharmaceutical
  • Gaming
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Children's research
  • Multivariate analysis
  • Choice modelling
  • Mystery shopping
  • Consultancy
  • Non English speaking background
  • Continuous tracking
  • Omnibus surveys
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Panel
  • Perceptual mapping
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Feasibility studies
  • Group room facilities
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Syndicated studies
  • Group/in depth recruitment
  • Internet usage studies
  • TV & radio audience measurement
  • Lab testing facilities
  • Website evaluation
  • Online interviewing
  • Web surveys

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