General Information

Jump the Fence is a specialist agency with deep experience in qualitative and ethnographic research solutions. 

We help tackle problems by uncovering fresh insights and providing clear direction. Our collaborative approach helps align and inspire the whole stakeholder team.

We tailor a research methodology to fit every project. Our 20 years at the cutting edge of qual plus our business acumen gives us the experience and perspective to develop fresh methodological approaches and uncover actionable, relevant and powerful findings and recommendations. 

We have unique ethnography expertise. Ethnography enables empathetic understanding that data alone cannot. In a nutshell, this humanistic approach is the difference between looking at a person and seeing through their eyes. Ethnography reveals habits, behaviour patterns and shared cultural meanings that are easily overlooked because we are so close to them. We tell consumer stories that reflect people's complexity. These are highly engaging and so provide a profound understanding of consumers that can be shared within organisations. We use photography, written stories, customer journey mapping, online immersion forums and visually rich video narratives to showcase real-world context and user experience that leads to breakthrough thinking. 

Recent clients include Beam Suntory, Sanofi, Nestle, Transport Accident Commission (Victoria), Kennards Hire, MasterFoods, Douwe Egberts, Schweppes, the Digital Transformation Office, Wrigley.

Research Society Members Charlie Cochrane, Shelley O'Neil

Key Personnel

Charlie Cochrane – Over 20 years experience in research, advertising and marketing

Teaches ethnography at UNSW as part of Masters of Marketing and Nanyang Technical University Singapore

Shelley O’Neil – Video ethnographer. Trained as a documentary film-maker by the BBC, Shelley has been making ethnographic videos for more than 10 years