Clarity Strategic Research Back to Search Results

Company Details

Established 2009

Studio 512 / 55 Holt Street
Surry Hills NSW, 2010 Australia

Phone: 02 9281 4761
Fax: 9212 0787
Contact: Alex Sweeney & Alasdair Johnston

Membership & Certifications

General Information

Who we are

Clarity Strategic Research was formed in June 2009. We derive satisfaction from seeing our clients succeed.

  • We provide clear thinking - we identify the key issues and make sure they are addressed
  • We determine the right approach - we are not wedded to a specific methodology, your business challenge determines our approach 
  • We provide results everyone can understand - our outputs are suited to all in your business - not just the research team
  • We offer clear direction - we do not sit on the fence, we provide specific recommendations and actions

Why choose us

We guarantee director-level resource from start to finish. We provide a blend of big agency credentials, capabilities and experience with smaller agency flexibility, passion and hunger. We deliver great value on a number of levels:

  • We work fast and efficiently on your projects
  • We are flexible in our approach and what we deliver - we are not 'just' qualitative or quantitative researchers
  • A combined 50+ years of business and consultancy experience

What we do

  • Qualitative and quantitative experts
  • Media and B2B specialists
  • UX and CX capability
  • Insight consultancy / collaboration – working externally or in-house with clients

Research Society Members Alex Sweeney, Alasdair Johnston

Key Personnel

Alasdair Johnston - Alasdair has worked in research since 1991. He was previously a Director of Jigsaw Strategic Research and has also worked for Blue Moon Research & Planning, Consensus Research International (London) and George Street Research (Edinburgh).

Alex Sweeney - Alex began his research journey in 1997. Previously Alex was a Director of Client Services at the Leading Edge and in the UK he worked for Jigsaw Research, Consensus Research International and Ipsos-MORI.

Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Tourism & hospitality
  • Building & Construction
  • Distribution
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Other utilities
  • Gaming
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Children's research
  • Multivariate analysis
  • Choice modelling
  • Mystery shopping
  • Consultancy
  • Continuous tracking
  • Omnibus surveys
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Panel
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Readership surveys
  • Feasibility studies
  • Retail audits
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Syndicated studies
  • Group/in depth recruitment
  • Telephone interviewing
  • Internet usage studies
  • TV & radio audience measurement
  • Lab testing facilities
  • Website evaluation
  • Online interviewing
  • Web surveys
  • Report building services

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