Ergo Strategy Back to Search Results

Company Details

Established 2009

Suite 404, 19A Boundary Street
Rushcutters Bay NSW, 2011 Australia

Phone: +61 407 269 108
Contact: Toby Hill

Membership & Certifications

General Information

Ergo Strategy. We understand people and markets. We combine strategic thinking with research expertise to transform insights into true commercial value.

Ergo is a boutique consumer strategy consultancy.  Since 2009, we have been bringing our wisdom and experience to top tier clients in both Australia and internationally.

We take a consulting approach to insight transformation via strategic thinking.  Harnessing the latest and most sophisticated quantitative and qualitative methods to generate consumer insight can show a path for brand development and inspire new customer value propositions. We believe sophisticated analytic skills, management consulting case experience and management models can turn complex data sources into compelling commercial strategy.

We utilise a range of tools and techniques to help our clients achieve business success: qualitative, quantitative, secondary analysis, stakeholder engagement, ideation workshopping, and modelling.

Our researchers and strategists' experience covers a range of insights areas: segmentation, customer value analysis, advocacy, shopper, innovation, brand positioning, customer acquisition, customer churn, pricing strategy, and demand forecasting.

Toby Hill    As one of Australia's top quantitative researchers, Toby has over 20 years experience as an insights supplier with leading agencies in Australia and the UK. Prior to launching Ergo, he led one of Australia's largest insights agencies.

Michelle Godfrey-Hill   Michelle has a passion for uncovering why people do the things they do, drawing on her 15 years experience in research and strategy. She has worked with many of Australia’s major FMCG and services businesses, as an innovator, workshop facilitator and insights partner.

Research Society Members Toby Hill, Michelle Godfrey-Hill, Alice Louw QPR, Ed Elias QPR, Panos Kerasiotis QPR, Michael Beevers, Sharon Gong, Samiksha Shrivastava, Blake Falcongreen, Tommaso Bacchi Reggiani

Key Personnel

Toby Hill

Michelle Godfrey-Hill

Alice Louw

Ed Elias

Panos Kerasiotis

Michael Beevers

Sharon Gong

Samiksha Shrivastava

Blake Falcongreen

Tommaso Bacchi Reggiani

Daniela Taylor

Research Fields:
  • Advertising
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Telecommunications
  • FMCG
  • Health
  • Pharmaceutical
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Multivariate analysis
  • Choice modelling
  • Consultancy
  • Continuous tracking
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Product testing/new product development
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation

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