Market Access Consulting & Research Back to Search Results

Company Details

Established 1991

317 Barkly St
Elwood VIC, 3184 Australia

Phone: 61 03 96865444
Contact: Dean McDonald, Charmian Huggett

Membership & Certifications

General Information

Market Access is a social and marketing research and evaluation company based around two senior, experienced and high-level qualitative practitioners.

The focus of our work is behaviour and motivations and how these can be influenced through design, implementation and communications. 

We conduct social marketing research and evaluations for Government, Not for Profit and health focused organisations.

Our commercial marketing research involves complex product or service offers, difficult customer groups and / or high levels of emotional involvement.

As a boutique agency our approach is collaborative and we develop tailored approaches to ensure that each project delivers according to client needs.

Each project is afforded the time and effort necessary to deliver the actionable insights expected from experienced senior researchers

We provide a completely integrated and seamless full service research offer; encompassing qualitative, quantitative and online. Our associates are similarly senior and provide additional high-level research and consulting expertise. 


Research Society Members Dean McDonald QPR, Charmian Huggett QPR

Key Personnel

Charmian Huggett (QPR, BA) - Studied business, law and marketing. Previously with TNS, A.C. Nielsen, Worthington Di Marzio and Newton Wayman Chong (NWC). Main interest in communications, program and service delivery and increasing their effectiveness.

Dean McDonald (QPR, BA Hons Psych) - Studied psychology, marketing, business strategy and systems theory (Melbourne University). Previously with Graduate School of Management and Pacific Dunlop. Main interest in behaviour change, program design and evaluation.

Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • Media
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Distribution
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • Health
  • Other utilities
  • Pharmaceutical
  • Gaming
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Children's research
  • Multivariate analysis
  • Choice modelling
  • Mystery shopping
  • Consultancy
  • Non English speaking background
  • Continuous tracking
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Feasibility studies
  • Group room facilities
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Internet usage studies
  • Website evaluation
  • Online interviewing
  • Web surveys

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