The Customers' Voice Back to Search Results

Company Details

Established 2000

PO Box 6625
East Perth WA, 6892 Australia

Phone: 08 92216446
Contact: Glennys Marsdon

Membership & Certifications

General Information

Consumer Psychology/Brand Consultant - Author - Speaker - Advocate

Member since 1989. Amongst initial QPMR intake.

"Having sat on both sides of the fence for over 30 years I understand the real meaning of the words timely, actionable insights into what the data really means" Glennys Marsdon


Consumer Protection Rona Oakley Award 2019 winner. City of Perth Community Citizen of the Year 2020 nominee. Telstra Business Womens Award 2012 nominee. Profiled in US internet and marketing guru Seth Godin's book 'True Tales of People Making a Difference' (based on a worldwide search for people making a difference).


Undertaken thousands of IDIs and focus groups from CEOs to seniors and multi-drug users. Specialising in Brand Development, Advertising Research, Marketing, Social Media/ Website development. Industry experience extensive - Health, Ageing, Disability, Tertiary Education, Service, Insurance and Social Research e.g. drugs/alcohol, domestic violence, sexual assault, education, indigenous and multicultural issues. Author of 8 books e.g. Me Time and 50 Ways To Grieve Your Lover. Full profile go to

MSWA Board member 4 years
Consumer Protection Advisory Committee (WA) Board (4 yrs)
Carers Advisory Council (WA) Board (4 yrs)
Client - senior management positions (13 yrs)
Consultant (since 1989, 30+yrs)
Past acting chairperson of MRSA(WA)
B. Psychology, Diplomas Marketing, PR, Advertising.


Workshops/Guest Speaking see
Qualitative: IDIs, focus groups, employee research
Quantitative surveys specialising in online surveys
KPI measurement systems developed
Social research
Brand development/Ad tracking
Questionnaire Design
Customer Service measurement systems
Website development and Social Media strategies
Personal Branding and Becoming an author

Research Society Members Glennys Marsdon

Research Fields:
  • Advertising
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • Media
  • Tourism & hospitality
  • Building & Construction
  • Food and drink
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • Health
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Business to business research
  • Market segmentation
  • Mystery shopping
  • Consultancy
  • Non English speaking background
  • Continuous tracking
  • Omnibus surveys
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Program evaluation
  • Face to face interviewing
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Internet usage studies
  • Website evaluation
  • Web surveys

Contact this member