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Company Details

Established 1988

Level 14, 5 Martin Place
Sydney NSW, 2000 Australia

Phone: 61 02 9299 9979
Website: www.insidestory.com.au, www.insidestorygovernment.com.au
Contact: Liane Ringham
Email: email@insidestory.com.au

Membership & Certifications

General Information

We are leaders in Stakeholder Research in Australia with a focus on Corporate Reputation, Advocacy, Stakeholder Engagement and Purpose discovery. We help clients grow advocates, engage a broad range of stakeholders, acquire customers and optimise ‘go to market’ strategies that are inclusive of society at large, the environment and local communities.

With a 30-year operating history, we have an extensive knowledge base as well as a demonstrated track record to deliver evidence-based strategy.  However, we don’t just discover, we work with our clients to develop actionable strategies, providing a clear roadmap to successful implementation.

We are experienced in delivering projects in tight time frames with a team of critical thinkers that can help make the complex simple.

We work seamlessly as part of the client team.

Expertise in-depth interviews, choice modelling, online and telephone interviews, group discussions on and offline, short-term online communities, ethnography as well as eye tracking and other implicit techniques for deeper discovery.

REPUTATION, ENGAGEMENT AND ADVOCACY measurement and tracking featuring our acclaimed Corporate Reputation and Corporate Social Responsibility (CSR) research with journalists, government, partners, employees, regulators, the general public, customers and other stakeholders.

CUSTOMER ACQUISITION assisting clients to innovate, refine products and develop value propositions (especially those led by Purpose). Optimisation of 'go to market' strategy, pricing, bundles and featuring our JOBS TO BE DONE positioning methodology

Partner of award-winning agency, D&M Research.

Research Society Members Liane Ringham – (Fellow and QPR), Derek Jones (QPR), Alison Scott, Katie Armit

Key Personnel

Liane Ringham

Derek Jones

David Cumming

Anne Higgins

John Robertson

Alison Scott

Katie Armit - D&M/Inside Story

Evelyn Colless - D&M/Inside Story

Emre Aral - D&M/Inside Story

Tiffany Tham - D&M/Inside Story

 

 

Research Fields:
  • Advertising
  • Communication & Information Technology
  • Finance & insurance services
  • Media
  • Medical
  • Tourism & hospitality
  • Food and drink
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • Health
  • Other utilities
  • Pharmaceutical
  • Gaming
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Brand health
  • Business to business research
  • Market segmentation
  • Multivariate analysis
  • Choice modelling
  • Consultancy
  • Continuous tracking
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Perceptual mapping
  • Pricing/promotions research
  • Product testing/new product development
  • Experimental design
  • Face to face interviewing
  • Feasibility studies
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Telephone interviewing
  • Internet usage studies
  • Website evaluation
  • Online interviewing
  • Web surveys

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