Inside Story Back to Search Results

Company Details

Established 1988

Level 14, 5 Martin Place
Sydney NSW, 2000 Australia

Phone: 61 02 9299 9979
Contact: Liane Ringham

Membership & Certifications

General Information

In our clients' own words, Inside Story is a unique combination of deep consumer psychological insight and quantitative expertise, resulting in the valuable interpretation of research data that provides a real competitive advantage.

We are leaders in Jobs to Be Done insight, Stakeholder, and Corporate Reputation research in Australia.

JOBS TO BE DONE INSIGHT AND VALUE PROPOSITION DESIGN: We provide a deep understanding of customers and prospects as they struggle to make progress in their lives. Inside Story has a track record in helping businesses define exciting new value propositions.

CORPORATE REPUTATION AUDITS AND STAKEHOLDER RESEARCH:  Since 1999, we have been auditing brands with journalists, government, partners, employees, regulators, the general public, customers, and other stakeholders. We help clients identify their reputational assets and liabilities, build advocates, and drive higher Net Promoter Scores. We go deep to understand what's behind the numbers and measure the health of your relationships.

CUSTOMER DESIGN RESEARCH:  We are skilled in ensuring all our research addresses the right questions and in designing primary research from scratch. We design to address unique challenges rather than force-fitting off-the-shelf solutions.

With over 2,500 successful assignments and enduring client partnerships, our client testimonials demonstrate our value.

Partner of D&M Research.

Research Society Members Liane Ringham – (Fellow and QPR), Derek Jones (QPR), Alison Scott, Katie Armit

Key Personnel

Liane Ringham

Derek Jones

David Cumming

John Robertson

Katie Armit - D&M/Inside Story

Evelyn Colless - D&M/Inside Story

Emre Aral - D&M/Inside Story

Tiffany Tham - D&M/Inside Story



Research Fields:
  • Advertising
  • Communication & Information Technology
  • Finance & insurance services
  • Media
  • Medical
  • Tourism & hospitality
  • Food and drink
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • Health
  • Other utilities
  • Pharmaceutical
  • Gaming
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Brand health
  • Business to business research
  • Market segmentation
  • Multivariate analysis
  • Choice modelling
  • Consultancy
  • Continuous tracking
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Perceptual mapping
  • Pricing/promotions research
  • Product testing/new product development
  • Experimental design
  • Face to face interviewing
  • Feasibility studies
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Telephone interviewing
  • Internet usage studies
  • Website evaluation
  • Online interviewing
  • Web surveys

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