Australian Survey Research Group Back to Search Results

Company Details

Established 2000

258 Centre Road
Bentleigh (Melbourne) VIC, 3204 Australia

Alternative Address:
Level 3, 22 Darley Street (PO Box 807)
Manly NSW, 2095 Australia

Phone: 03 9578 5211 or 1800 068 489
Fax: 9578 5311
Contact: Murray Reid

Membership & Certifications

General Information

ASR is an ISO AS20252 accredited organisation which conducts human resource, market, social, government and custom research. We use a range of methodologies and are always prepared to adapt these to meet specific client requirements. The company has its own survey and data collection software system which it can apply to research & survey assignments.
We undertake:

  • Customer satisfaction and loyalty
  • Employee surveys
  • Performance appraisals, 360 surveys & skills audits
  • Training evaluation
  • Strategic commercial research
  • Specialist market research, and
  • Social and policy research

We collect data by multiple methods, including:

  • Online research
  • Desktop research
  • Face-to-face and telephone interviewing
  • Focus groups
  • Workshops
  • Paper; and
  • CATI (telephone interviewing)

We sell, support and host SurveyManager software for creating & managing surveys, online communities, web portals and feedback analysis:

  • Survey module with wizards for beginners and power mode for experts
  • Collaboration tools for questionnaire design and distribution
  • Rapidly build and manage online communities
  • Interactive web portal module
  • Blogs, discussion groups and much more
  • Analytics and data visualisation, executive dashboards and embedded business intelligence.

Our research team includes business process consultants, communications specialists, software developers, statisticians and psychometricians. The consultancy undertakes a broad range of qualitative and quantitative social and market research projects including:

Business processes

  • Strategic commercial research
  • Market scoping & and development
  • Customer satisfaction and loyalty
  • Product concept research
  • Mystery shopping
  • Market segmentation studies
  • Competitor analysis
  • Communications/advertising research
  • Internal service provision, eg, IT&T

Government surveys and research

  • Social research and policy development
  • Community surveys
  • Government-to-government
  • Government-to-business
  • Program review and improvement

Associations and unions

  • Membership surveys
  • Communication & education

Educational sector

  • Student surveys
  • Parent surveys
  • Teacher surveys
  • Educational research
  • Postgraduate studies
  • Student destination studies

Workforce and organisational

  • Employee attitude surveys
  • Employee 180°/360° surveys
  • Organisational performance reviews
  • Organisational benchmarking
  • Competency framework design
  • Workforce analysis
  • Training needs analysis
  • Executive databases
  • Skills audits and inventories
  • Succession and career planning
  • Balanced scorecard

Stakeholder research

  • Investor relations
  • Government stakeholders
  • Membership satisfaction/feedback


  • Medical & pharmaceutical research
  • Audit surveys
  • Audience research
  • Industry benchmarking
  • Collecting financial returns
  • Monitoring production statistics
  • Monitoring building compliance
  • Psychometric testing
  • Online examinations

Measuring Customer Loyalty and Customer Satisfaction
We work with our clients to develop key customer strategies to improve the customer experience, encourage customer loyalty, and increase the value of your company.
Often, we create custom questionnaires. In other cases, we use combination of resources including your existing customer monitoring procedures. We can also integrate them into your CRM process and technology.

Multiple reports in a hurry
ASR can create reports which contain context-sensitive narrative alongside graphical and tabular displays of the data, together with other individualised features for each organisation. These are superior to IT dashboards as they are complete standalone documents.

Software products
We supply and support a range of software products for survey research and HR/OD - including SurveyManager and OnTrack. Contact us about SMS and mobile surveys.. 

Research Society Members David Willcox QPR, Tricia Deasy QPR, Vanessa Koufomanolis, Joyce Prescher, Murray Reid, Katherine Whiteley QPR

Key Personnel

Katherine Whiteley BA (Hons) Grad Dip Marketing, AMSRS, QPR
Katherine is the Research Director at ASR. She has over 25 years’ experience as a researcher in government and commercial business and is hands-on pragmatic researcher. She works to create effective, respectful and trusting professional relationships, and to influence clients, stakeholders and staff members to advance opportunities into tangible outcomes.

Dr. David L. Willcox, B.Sc., Dip Sc, M.Sc, DPhil (Oxon), AMSRS, QPR
David is one of the founders of Australian Survey Research. He is a scientist with extensive survey/research experience and a background in national and international business. He has worked professionally in various Pacific Rim countries, New Zealand, England, Australia and the United States of America.

Ms Tricia Deasy, B.Bus. (Communication), M.A, AMSRS, QPR
Tricia is an experienced HR/OD consultant with specific expertise in creating organisational change and running large survey/research projects. She is an experienced focus group convener and interviewer, and is usually the company's executive presenter.

Ms Vanessa Koufomanolis, B. Arts (Psychology, Sociology), M. Applied Social Research, AMSRS
Vanessa has worked in public policy implementation and research, including a range of multidisciplinary projects in industrial relations, specifically skilled labour shortages and socioeconomic impacts, population growth, mobile phone usage and demography. She is a skilled statistician and qualitative researcher.

B. Ms Joyce Prescher, Senior Consultant, B. Sci (Social and Clinical Psychology), Member AMSRS
Joyce has project managed a variety of projects, including a large telecommunications tracking study which ran for four consecutive years. She has experience in all parts of the research cycle, working closely together with both clients and fieldwork providers.

May Fisher Guest, Researcher
B. Computer Science (Deakin)

She assists our consultants by doing analysis, coding, and other skilled support tasks, as well as assisting in the design and execution of sophisticated online research for government and commercial clients. She works with clients, liaising with regard to development of research questions, advising on deployment and strategy, and discussing analysis and reporting.

Technical support staff
Our technical staff can help you with those difficult one-off assignments or custom development of an online survey instrument.
Mr Leigh Barratt, Higher Dip Elect Eng & Computers, Dip Computing
Leigh is the Technical Director and leads the development team of SurveyManager. He is an experienced IT professional  skilled in web and database technologies such as ASP, .NET, C# and XML. His team provides client technical support associated with market research and our other, more specialised, research projects.


Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Tourism & hospitality
  • Distribution
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • Health
  • Other utilities
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Business to business research
  • Market segmentation
  • Multivariate analysis
  • Consultancy
  • Non English speaking background
  • Continuous tracking
  • Corporate image / Corporate reputation
  • Customer satisfaction & loyalty studies
  • Panel
  • Data processing
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Readership surveys
  • Feasibility studies
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Software provision
  • Group/in depth moderation
  • Telephone interviewing
  • Internet usage studies
  • Website evaluation
  • Online interviewing
  • Web surveys

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