Vawser and Associates Back to Search Results

Company Details

Established 2006

PO Box 1112
Croydon VIC, 3136 Australia

Phone: 03 9733 0996
Website: www.vawserandassociates.com.au
Contact: Stuart Vawser: Director, BEc. Dip Ed. Grad Dip Mkting, M Bus (Mkting).
Email: info@vawserandassociates.com.au

Membership & Certifications

General Information

Vawser and Associates is an independent research and strategy consultancy providing services in market intelligence, business information and market research. Our core offering includes qualitative and quantitative research techniques (including on-line) applied in consumer, business and industrial based strategy and research projects. Sectors where we have particular expertise include pharmaceuticals and healthcare, banking, insurance and financial services, telecommunications and high technology, directories and information services, education, government, distribution and retail industries.

Particular research and consulting expertise includes:

•}       New product development

•}       Product / market assessments

•}       Senior respondents (CEOs)

•}       Attitude and perception studies

•}       Brand / organisation positioning

•}       Communications devel / testing

•}       Customer / staff satisfaction

•}       Pricing (choice modelling)

•}       Market intelligence

•}       Segmentation

•}       Naming research

•}       Industrial research

Resources to meet every client need: Vawser & Associates conducts all sizes of research and strategy projects. From small qualitative projects using group discussions or depth interviews, up to large scale quantitative research using a variety of traditional and on-line quantitative techniques. Where required, we will access special expertise to suit a particular client or research need (for example, organisational psychologists, on-line panels, and specialist quantitative fieldwork). Hence we can meet the research and strategy needs of most organisations.

A focus on business decision making: Vawser & Associates places particular emphasis on the decisions being made by our customers. Our 20 years plus experience in strategic marketing and research provides the perfect basis to diagnose and understand our customer's problems. Research design, data analysis, reporting and actionable recommendations all focus on providing insights and information to assist our customers to make the decisions they face.

From its Melbourne location, Vawser & Associates services a range of local and international blue chip clients and conducts assignments both in Australia and overseas. For further information about our services please contact Stuart Vawser (Director).

Research Society Members Stuart Vawser (QPR)

Key Personnel

Stuart Vawser (Director) BEc. Dip Ed. Grad Dip Mkting, M Bus (Mkting).

Stuart has over 20 years of marketing strategy and research consulting experience and over 23 years experience in marketing generally. Stuart has held a number of senior marketing positions over time including market development positions, marketing services positions, national marketing manager positions and 16 years as a Director / Partner of a well known marketing strategy and research consultancy. Stuart is a past National Treasurer and Director of The Research Society (AMSRS) and is a past committee member for the national employer body AMSRO. Stuart is QPR accredited and a graduate of the Institute of Company Directors (GACID).

Research Fields:
  • Advertising
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Distribution
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Other utilities
  • Pharmaceutical
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Multivariate analysis
  • Choice modelling
  • Consultancy
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Feasibility studies
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Telephone interviewing
  • Website evaluation
  • Online interviewing
  • Web surveys

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