Essential Research Back to Search Results

Company Details

Established 1997

15-31 Pelham Street
Carlton South VIC, 3053 Australia

Alternative Address:
Level 11 338 Pitt Street
Sydney NSW, 2000 Australia

Phone: 03 9929 9999
Contact: Kate Bell

Membership & Certifications

General Information

Essential Research is a member of the Essential Research & Communications Group, a full service agency offering research, communications and campaign strategy, media relations, digital strategy, advertising and digital production. 

We are experts at discovering what people think about issues or concepts and why they think the way they do. 

Essential Research delivers approximately $2 million worth of research annually. In addition, in partnership with Your Source, we produce a fortnightly poll of 1000 representatives of the Australian public. The 'Essential Report' tracks opinion on significant and topical political, economic and social issues. This can also include confidential client questions. 

Our highly experienced team of researchers work closely with Essential communications staff to design and conduct research for communications, advertising and campaigns, using refined qualitative and quantitative techniques. 

Essential Research works closely with government, corporate, not-for-profit and membership based organisations. Our clients are generally focused on shifting or amplifying public opinion, attitudes or behaviours in order to deliver positive social, policy and legislative outcomes. 



Research Society Members Gavin White, John Remington, Alissa Clement

Key Personnel

Gavin White, Associate Director

John Remington, Senior Research Manager

Research Fields:
  • Advertising
  • Automotive
  • Communication & Information Technology
  • Finance & insurance services
  • Media
  • Building & Construction
  • Manufacturing
  • Social/opinion research
  • Telecommunications
  • Health
  • Other utilities
  • Infrastructure
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Market segmentation
  • Multivariate analysis
  • Consultancy
  • Continuous tracking
  • Omnibus surveys
  • Corporate image / Corporate reputation
  • Customer satisfaction & loyalty studies
  • Perceptual mapping
  • Desk research/market analysis
  • Employee/staff surveys
  • Product testing/new product development
  • Program evaluation
  • Face to face interviewing
  • Readership surveys
  • Group room facilities
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Group/in depth recruitment
  • Telephone interviewing
  • TV & radio audience measurement
  • Online interviewing
  • Web surveys

Contact this member