General Information

Essential Research is a member of the Essential Research & Communications Group, a full service agency offering research, communications and campaign strategy, media relations, digital strategy, advertising and digital production. 

We are experts at discovering what people think about issues or concepts and why they think the way they do. 

Essential Research delivers approximately $2 million worth of research annually. In addition, in partnership with Your Source, we produce a fortnightly poll of 1000 representatives of the Australian public. The 'Essential Report' tracks opinion on significant and topical political, economic and social issues. This can also include confidential client questions. 

Our highly experienced team of researchers work closely with Essential communications staff to design and conduct research for communications, advertising and campaigns, using refined qualitative and quantitative techniques. 

Essential Research works closely with government, corporate, not-for-profit and membership based organisations. Our clients are generally focused on shifting or amplifying public opinion, attitudes or behaviours in order to deliver positive social, policy and legislative outcomes. 

Research Society Members Gavin White, John Remington, Alissa Clement

Key Personnel

Gavin White, Associate Director

John Remington, Senior Research Manager