Woolcott Research and Engagement Back to Search Results

Company Details

Established 1981

Lvl 6 / 104 Mount Street
North Sydney NSW, 2060 Australia

Phone: 02 9261 5221
Fax: 9261 5389
Website: www.woolcott.com.au
Contact: Karyn Wong
Email: kwong@woolcott.com.au

Membership & Certifications

General Information

Woolcott Research and Engagement offers the benefits of a medium sized business with the capabilities of a large one.

The company is 100% owned by seven of its working executives,which makes us fast, flexible and accountable, yet we are totally self-sufficient, with our own telephone call centre, internal analysis and web survey hosting, group & deliberative event recruiting capabilities and a good sized team of experienced consultants.

We offer a wide range of traditional and new age qualitative methods from group discussions, through to action groups, participatory forums, citizen's juries, deliberative engagement forums, co-design and collaborative workshops.

We provide our clients with:

  • A strong commitment to ensuring that research contributes to our client's bottom line.
  • Highly experienced customer and stakeholder engagement specialists, delivering high quality engagement programmes for government agencies and utilities 
  • Expertise in a wide range of projects including social policy and programme development, segmentation, usage and attitude studies, advertising development and large scale tracking, journey mapping and CX.

 Specialisation

  • Government and Social
  • Local Government
  • Utilities
  • Regulatory Reset Engagement Programmes
  • Brand Evaluation and Development
  • Deliberative Engagement
  • Community and Stakeholder Engagement Programs

Research Society Members Karyn Wong QPR, Lucy Economus, David Walker, Liz Sparham, Hayden Evans

Key Personnel

Ian Woolcott - Chairman

Karyn Wong - Managing Director

Lucy Economus - Director

David Walker - Associate Director

Liz Sparham - Associate Director (IAP2)

Executives 10, Office 5, Field 2 Full-Time, 300 Part-Time

Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • Medical
  • Tourism & hospitality
  • Building & Construction
  • Distribution
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Other utilities
  • Pharmaceutical
  • Gaming
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Children's research
  • Multivariate analysis
  • Choice modelling
  • Mystery shopping
  • Consultancy
  • Non English speaking background
  • Continuous tracking
  • Omnibus surveys
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Panel
  • Data processing
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Experimental design
  • Program evaluation
  • Face to face interviewing
  • Readership surveys
  • Feasibility studies
  • Retail audits
  • Group room facilities
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Syndicated studies
  • Group/in depth recruitment
  • Telephone interviewing
  • Internet usage studies
  • Website evaluation
  • Online interviewing
  • Web surveys

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