Multicultural Marketing and Management Back to Search Results

Company Details

Established 1993

PO BOX 1091
Eastwood NSW, 2122 Australia

Phone: 1300 863 896
Fax: 1300 863 897
Website: www.multiculture.com.au
Contact: Jessie Wong
Email: info@multiculture.com.au

Membership & Certifications

General Information

SPECIALIST IN MULTICULTURAL RESEARCH
Multicultural Marketing and Management (MMM) is a multi-award-winning market and social research agency specialising in research with people from culturally and linguistically diverse communities in Australia and overseas. 

INDUSTRY EXPERTISE

  • Agriculture
  • Arts
  • Education
  • Environment
  • Finance
  • FMCG
  • Health, Medical, and Pharmaceutical
  • Government
  • Legal
  • Immigration
  • Telecommunications
  • Tourism
  • Transport

RESEARCH EXPERTISE
Our research team has experience in:

  • design and conduct of multicultural research
  • recruitment of multicultural participants
  • face-to-face interviews 
  • multi-lingual telephone surveys
  • high-level executive interviewing
  • moderation of focus groups in English and other languages
  • business-to-business survey
  • literature review in English and other languages
  • tracking research
  • multicultural client satisfaction research
  • cultural concept testing of creative materials
  • multicultural employee research
  • multi-lingual Internet research
  • product testing for cultural appropriateness
  • program evaluation
  • public policy analysis
  • multi-lingual web survey
  • translation and interpreting

Key personnel: Jessie Wong (MA in Asian Studies), Kim Rennick (CPEng, AGSM, MGSM), Polly Chu (B. Soc. Sci, Grad Dip (Arts)), Tan Nguyen (BA), Mazen Chebaro (Dip, Australia & France)

MMM has provided research services for: Department of Human Services, Department of Social Services, Woolworths, Heinz, Department of Jobs and Small Business, Tourism Australia, Prostate Cancer Foundation of Australia, Department of Home Affairs, Department of Agriculture, Tourism ACT, Arts NSW, Zurich Financial Services, ANZ, Westpac, Novartis, Tourism SA, Google, Tourism Fiji, Telstra, Sydney Airport, Randwick City Council, Surf Life Saving Australia, NSW Transport, Australian Institute of Family Studies, Centre for Eye Research Australia, Parramatta City Council, City of Sydney, and many other blue-chip corporations, federal, state and local government departments. We have also conducted research in Hong Kong, Japan, the United Kingdom,  Indonesia, Turkey, Switzerland.

Research Society Members Jessie Wong, Kim Rennick, Polly Chu, Tan Nguyen, Mazen Chebaro

Key Personnel

Six executives, 86 cultural researchers and bilingual field workers across 70 language groups. 

Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • International markets
  • Media
  • Medical
  • Tourism & hospitality
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Pharmaceutical
  • Gaming
  • Infrastructure
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Children's research
  • Mystery shopping
  • Consultancy
  • Non English speaking background
  • Continuous tracking
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Panel
  • Data processing
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Program evaluation
  • Face to face interviewing
  • Readership surveys
  • Feasibility studies
  • Retail audits
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Syndicated studies
  • Group/in depth recruitment
  • Telephone interviewing
  • Internet usage studies
  • TV & radio audience measurement
  • Website evaluation
  • Online interviewing
  • Web surveys

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