General Information

Winton Research and Insights Pty Ltd (WSRS, formerly Artcraft Research) is wholly owned and controlled by Mr Les Winton, who is one of Australia's most experienced researchers and communicators.  Les has provided communications, marketing and social research, and marketing and strategic counsel to government, NGOs, NFPs and commerce and industry since 1971.

Research Services: Specialise in most kinds of qualitative and quantitative research and other methods of community engagement; Analysis and interpretation; Business to business research; Continuous tracking; Customer satisfaction; Desk research/market analysis; Face to face interviewing; Group/indepth analysis; Mail surveys; Market segmentation; Mystery shopping; Pricing/promotions research; Consultancy; Corporate image; Data processing; Employee/staff surveys; Group/indepth moderation; Product testing; Telephone interviewing; Internet surveys; and the CANBERRA OMNIBUS SURVEY.

Research Fields: Specialists in Communications, Marketing and Social Research, Program Evaluations and Community Consultation for Governments (Federal, State, Territory and Local) and Not-For-Profit Organisations; Advertising/Communications; Automotive/transportation; Distribution; Food and drink; Manufacturing; Travel/tourism; Agricultural; Building; Financial; International; Media; Social/opinion research; Wholesale/retail.

Our philosophy: Winton Research and Insights is an outstanding and innovative social and communications research company, valued not only for its ability to conduct well-designed, customised and meaningful research, but also for its active involvement in the development and implementation of marketing and communications strategies.  Put simply, we believe that research is about providing insightful strategic counsel and realisable recommendations, not just reporting the research findings.

Key personnel

Les Winton -- BA DipEd, MA (Mktg Com), FAMI CPM, MMSRS QPR, Managing Director, More than 45 years in research.

Research Society Members Les Winton QPR

Key Personnel

Les Winton

Laurie West

Marie Pears

Trevor Lee

Mandelbrot Quixote