General Information

Sweeney Research joined EY to become EY Sweeney. It was a major milestone in the history of the business, and for the industry, as it saw one of Australia’s largest market research companies become part of one of the world’s fastest growing Advisory firms.

EY Sweeney continues to operate as a standalone insights practice within EY Advisory, offering the full range of qualitative, quantitative and strategy planning services. Our unique point of difference the calibre of the EY Sweeney team and their ability to draw on the global expertise of EY to deliver insights, solutions and strategies that make a difference to the success of our clients.

EY Sweeney Capability

Our focus is on custom designing solutions to suit the specific needs of our clients.  We place as much emphasis on thinking through the approach as we do on conducting fieldwork, analysing findings and putting forward recommendations. Great insight should not just provide a foundation for effective decision-making, it should also inspire clients to success.

Our capability and experience spans the full spectrum, with specific expertise in the following areas…

Consumer/Customer Profiling

Market segmentation
Usage and attitudes

Consumer/Customer Experience

Customer and staff satisfaction/advocacy
Issue management
Shopper behaviour

Brand & Advertising

Advertising strategy development
Adverting tracking and evaluation
Brand positioning and strategy
Brand portfolio management

Product/Service

New product development
Pricing strategy
Channel strategy

Innovation

Strategy and concept development
Evaluation and refinement

Reputation

Corporate reputation and imagery
Stakeholder attitudes

Community Impact

Behaviour change
Program and policy evaluation
Economic impact

Thought Leadership

Social trends
Consumer and business sentiment

Infrastructure

70 Consulting and Support Staff and a casual workforce of over 200

National footprint, with Global reach and capability

Complete in-house quantitative fieldwork capability, including a 60 seat call centre, 200 tablets, online programming, data processing and analytics

Comprehensive qualitative capability – internal recruitment management, an innovation centre, workshop and focus group rooms, online qual solutions

A digital team delivering custom built qualitative and quantitative solutions - apps, smartphone surveys, online communities, reporting dashboards and diagnostic tools

Award-Winning

EY Sweeney has won two Research Effectiveness Awards and been a shortlisted finalist.

Many of our researchers also present at conferences and have won best paper awards.

In 2018, EY Sweeney won the Australian Marketing Institute’s Award for Consumer Insights.

Thought Leadership

EY Sweeney is known for producing thought leadership that is highly informative, promotes discussion and challenges perceptions. Some of our recent publications can be found at https://eysweeney.com.au/thought-leadership

Our clients can also draw on latest thinking from EY’s Global sector and practice experts  

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EY Sweeney

Website: www.eysweeney.com.au

Melbourne Office:

8 Exhibition Street                                                               
Melbourne VIC, 3000                                                       
T 61 3 9288 8651                                                                               

Sydney Office:

200 George Street
Sydney   NSW   2000
T 61 2 9248 5060

Perth Office:

The EY Building
11 Mounts Bay Road
Perth WA 6000

T 61 8 9429 2222

Canberra Office:

121 Marcus Clarke Street
Canberra ACT 2601
T 61 2 6267 3888

Brisbane Office:

111 Eagle Street
4000 Brisbane

T 61 7 3011 3333

Research Society Members Marc L’Huillier, Lewis Jones QPR, Jason Whatley, Erik Heller QPR, Adeline Ong QPR, Andrew Champion, Andy Wood, Anne Ballagny, Belinda Rogerson QPR, Catherine Price, Chris Contos, Chris Sherley, Courtney Leo, David Primrose, Elisabeth Betz, Emma Smith, Ervin Sim, Fiona Purcell, Genevieve Willis, Hafsa Wahab, Hannah Stewart, Henning Von Arnim, Jenny Alamaras, Jillian Harriott, Jo Kirkhope, Kirstin Couper, Mark Aquino, Matthew Bond, Michael Stephens, Milena Savanovic, Nick Croese, Peta Odgers, Rebecca Lowery, Ryan Korenz, Steph Nguyen, Stuart Attwood QPR, Themis Antony, Pauline James, Ben Huston, Jon O'Loughlin

Key Personnel

Marc L’Huillier, Lewis Jones QPR, Jason Whatley, Erik Heller QPR, Adeline Ong QPR, Aditi Kane, Andrew Champion, Andy Wood, Anne Ballagny, Belinda Aanensen QPR, Catherine Price, Chris Contos, Chris Sherley, Courtney Leo, David Primrose, Elisabeth Betz, Emma Smith, Ervin Sim, Fiona Purcell, Genevieve Marett, Hafsa Wahab, Hannah Stewart, Henning Von Arnim, Jillian Harriott, Jo Kirkhope, Mark Aquino, Matthew Bond, Michael Stephens, Milena Savanovic, Nick Croese, Peta Odgers, Rebecca Lowery, Ryan Korenz, Steph Nguyen, Stuart Attwood QPR, Themis Antony, Anna Beck, Michael Stephens, Pauline James, Jon O'Loughlin