Directional Insights Pty Ltd Back to Search Results

Company Details

Established 2002

PO Box 1658
North Sydney NSW, 2059 Australia

Alternative Address:
Level 14 275 Alfred Street
North Sydney NSW, 2060

Phone: 1300 138 651
Contact: Peter Kelly

Membership & Certifications

General Information

Directional Insights. Keeping You In Touch.

Directional Insights specialise in researching consumer behaviour and delivering powerful insights to our partners in the Retail, Residential and Commercial Property markets.

We have the knowledge, experience and resources to holistically design, manage and deliver your research needs.

We translate research findings into consumer insights and provide actionable strategic directions to help you maximise the value and performance of your consumer based property or business.

We undertake both quantitative and qualitative research studies, which typically employ one or more of the following research techniques to gather important intelligence about your customers:

  • Customer Exit and Intercept Interviews
  • Telephone Surveys
  • Focus Groups
  • Online surveys
  • In-depth Interviews
  • Executive Interviews
  • Vox Pop Video Research
  • Segmentation Studies

Directional Insights also produces the highly coveted Consumer Benchmarks for Shopping Centres, which it uses as a comparison and evaluation tool to measure the performance of your retail asset/centre against the performance of the industry.

This proprietary evaluation tool provides vital benchmarks and averages which illustrate typical customer trends, behaviours, patterns and characteristics and allow our partners to achieve greater insight into the shopping behaviour of Australians.

Research Society Members Peter Kelly

Key Personnel

Peter Kelly - Managing Director

Amanda Buckland - Principal Consultant

Mike Chen - Research Assistant

Isabella Johnston - Office Manager

Research Fields:
  • Advertising
  • Communication & Information Technology
  • Media
  • Tourism & hospitality
  • Building & Construction
  • Retail (excluding food & drink)
  • Social/opinion research
  • FMCG
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Business to business research
  • Market segmentation
  • Multivariate analysis
  • Mystery shopping
  • Consultancy
  • Non English speaking background
  • Continuous tracking
  • Omnibus surveys
  • Customer satisfaction & loyalty studies
  • Data processing
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Face to face interviewing
  • Retail audits
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Syndicated studies
  • Telephone interviewing
  • Internet usage studies
  • Online interviewing
  • Web surveys

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